Digital Operations Senior Manager

DFI Retail Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

DFI Retail Group is seeking a Digital Operations Senior Manager to lead omnichannel digital initiatives across markets. You will evaluate e-commerce fulfilment systems, support emerging technologies, and translate strategic goals into market-ready solutions.

In this project-based role, you will collaborate with PMO, Group IT, and business units to plan, document, and execute digital programs while maintaining stakeholder alignment and data-driven reporting.

Qualifications

• Bachelor’s degree in business administration, marketing, or related field.
• Experience in digital strategy, e-commerce, or retail operations.
• Knowledge of FMCG retail landscape and omnichannel trends.
• Proficiency in English; additional languages desirable.
• Strong analytical skills and ability to translate data into actions.

Responsibilities

• Assist in identifying, evaluating, and planning digital fulfilment solutions for e-commerce picking, in-store operations, and last-mile orchestration.
• Provide administrative and operational support during RFI/RFP processes, ensuring documentation and business requirements are organized.
• Support research and documentation of AI use cases, automation tools, and cross-market opportunities.
• Serve as a point of contact for omnichannel and e-commerce project inquiries in selected business units; assist with guidance materials.
• Maintain and update tools, templates, and playbooks to support digital readiness across the region.
• Collaborate with CoE peers, PMO, Group IT, and business stakeholders to assist in task execution; support data gathering for leadership communications.

Skills

Digital strategy

E-commerce

Retail operations

Stakeholder management

Data analytics

CRM systems

Digital marketing tools

Analytical skills

Communication

Education

Bachelor’s degree

Tools

CRM systems

Data analytics tools

E-commerce platforms

Job description

The Digital Operations Senior Manager supports the delivery of key digital initiatives that enhance omnichannel capabilities across markets. You will assist in the evaluation of e-commerce fulfilment systems, support the adoption of emerging technologies, and help execute group-wide digital planning. This is a project-based role where you will work alongside team members to ensure strategic goals are translated into actionable, market-ready solutions.

Is this your next challenge in Digital Operations?

The challenge is to:

• Assist in identifying, evaluating, and planning digital fulfilment solutions, including systems for e-commerce picking, in-store operations, and last-mile orchestration.
• Provide administrative and operational support during RFI/RFP processes, ensuring documentation and business requirements are organized and aligned.

Strategic Project Support(CoE-Directed)

• Contribute to high-priority digital initiatives by supporting the research and documentation of AI use cases, automation tools, and cross-market opportunities.
• Assist in evaluating project feasibility and operational impact, providing ground-level support to local teams during initial planning stages.

Regional Advisory & Knowledge Sharing

• Serve as a point of contact for omnichannel and e-commerce project inquiries in selected business units, assisting with the preparation of guidance materials.
• Help maintain and update tools, templates, and playbooks to support digital readiness and capability building across the region
• Work with CoE peers, PMO, Group IT, and business stakeholders to assist in the efficient execution of project tasks.
• Support the Senior manager in gathering data and framing information for communications to senior leadership.

Do you have experience in Digital and Retail?

• Education: Bachelor’s degree in business administration, marketing, or a related field.
• Experience: Previous experience in digital strategy, e-commerce, or retail operations is required.
• Retail Industry Knowledge: Understanding of the retail/FMCG industry, consumer behaviour, and market trends. Experience with offline store supply chain digitalization is a plus.
• Digital Skills: Familiarity with digital technologies, e-commerce platforms, data analytics, CRM systems, and digital marketing tools.
• Analytical Skills: Strong attention to detail and ability to understand financial metrics and business goals to support growth.
• Stakeholder Management: Good interpersonal and communication skills to assist in building relationships and working with cross-functional teams.
• Language: Proficiency in English. Additional language skills (Chinese, Cantonese, Bahasa Melayu, Bahasa Indonesia, or Vietnamese) are highly desirable.