Omnichannel Specialist

VISEO ASIA; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

VISEO ASIA is seeking a Senior Business Relationship Manager to lead APAC stakeholders across Marketing, Sales, Digital, Retail, and Media. You will partner with business teams to identify challenges, drive digital transformation, and translate requirements into functional specifications and user stories.

You will manage end-to-end delivery, collaborate with regional IT teams, and ensure secure-by-design practices. Strong communication and 5+ years in digital/omnichannel projects are required.

Qualifications

• 5+ years of experience in Digital, Retail, E-Commerce, CRM, or Omnichannel transformation projects.
• Proven experience delivering end-to-end technology or business transformation projects in Agile, Waterfall, or Hybrid environments.
• Strong understanding of Sales, Marketing, Digital, Retail, and Media processes.
• Experience facilitating workshops, gathering requirements, and translating needs into functional solutions.
• Excellent stakeholder management and communication with senior leaders.

Responsibilities

• Act as primary BRM for Marketing, Sales, Digital, Retail, and Media stakeholders across APAC.
• Partner with business teams to understand challenges and support digital transformation.
• Lead requirements gathering workshops and translate into functional specs and user stories.
• Manage end-to-end project delivery from discovery to go-live and hypercare.
• Coordinate with regional/global IT teams to deliver digital and retail solutions.
• Liaise between business stakeholders and technical teams for design and enhancements.
• Collaborate with Travel Retail teams across regions to align on global initiatives.
• Drive governance, risk management, and status reporting.
• Ensure applications comply with Secure-by-Design and security standards.
• Oversee incidents, service requests, and enhancements for existing apps.
• Lead audits, compliance reviews, and license assessments.
• Identify opportunities to optimize processes, systems, and user adoption.
• Manage relationships with Global IT, vendors, and stakeholders to ensure service excellence.
• Monitor application performance and drive continuous improvements.

Skills

Stakeholder management

Business analysis

Workshops facilitation

Agile/Waterfall hybrid

Solution design

Project governance

Digital transformation

User training

API integrations

Cloud-based solutions

Tools

Power BI

SharePoint

ServiceNow

Anaplan

E-Commerce Platforms

Job description

• Act as the primary Business Relationship Manager for Marketing, Sales, Digital, Retail, and Media stakeholders across APAC.
• Partner with business teams to understand operational challenges, identify opportunities, and support digital transformation initiatives.
• Analyze current business processes and recommend improvements to increase efficiency, scalability, and user experience.
• Lead business requirements gathering workshops and translate requirements into functional specifications and user stories.
• Manage end-to-end project delivery, from discovery and solution design through implementation, user training, go-live, and hypercare support.
• Coordinate with regional and global IT teams to ensure successful delivery of digital and retail solutions.
• Serve as the key liaison between business stakeholders and technical teams for solution design, enhancements, and support.
• Collaborate with Travel Retail teams across APAC, EMEA, and the Americas to share best practices and ensure alignment on global initiatives.
• Drive project governance, risk management, stakeholder communication, and status reporting.
• Ensure all applications and solutions comply with Secure-by-Design principles and corporate security standards.
• Manage incidents, service requests, and enhancement demands for existing business applications.
• Oversee application support activities and ensure timely issue resolution with internal teams and external vendors.
• Lead application audits, compliance reviews, and software license assessments.
• Identify opportunities to optimize existing processes, systems, and user adoption.
• Manage relationships with Global IT teams, support vendors, and business stakeholders to ensure service excellence.
• Monitor application performance and drive continuous improvements across the application landscape.

Profile

• 5+ years of experience in Digital, Retail, E-Commerce, CRM, or Omnichannel transformation projects.
• Proven experience delivering end-to-end technology or business transformation projects in Agile, Waterfall, or Hybrid environments.
• Strong understanding of Sales, Marketing, Digital, Retail, and Media business processes.
• Experience facilitating workshops, gathering business requirements, and translating business needs into functional solutions.
• Excellent stakeholder management, communication, and interpersonal skills, with the ability to engage senior business and IT leaders.
• Strong analytical, problem-solving, organizational, and time management skills.
• Experience creating business requirement documents, functional specifications, process documentation, and training materials.
• Ability to lead user training sessions and support organizational change and user adoption initiatives.
• Hands-on experience with one or more of the following technologies:
• ServiceNow
• Anaplan
• Power BI
• SharePoint
• E-Commerce Platforms
• Web Applications
• Digital Marketing and Social Media Platforms
• Good understanding of API integrations, cloud-based solutions, interface management, and application architecture.
• Knowledge of SAP ECC, SAP BI, or SAP S/4HANA is an advantage.
• Understanding of Cybersecurity, IT governance, and application compliance principles.
• Experience with PIM (Product Information Management) and DAM (Digital Asset Management) solutions is an advantage.
• Experience working in Retail, Luxury, Consumer Goods, Beauty, or Travel Retail industries is preferred.
• Fluent English communication skills are required.