Senior Digital Marketing and E-commerce Executive

Good Job Creations (Singapore) Pte Ltd; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

Good Job Creations (Singapore) Pte Ltd is seeking a seasoned Digital Marketing professional to run campaigns across Singapore, Thailand, and Malaysia, aligning with regional and global brand strategies. You will coordinate CRM/EDM, social media, e-commerce, and content across our digital touchpoints.

The role emphasizes localization, brand consistency, and data-driven optimization to improve audience engagement, lead generation, and conversions.

Qualifications

• Experience in digital marketing, CRM, social media, or marketing activation.
• Experience with premium consumer goods, luxury, retail, or lifestyle brands.
• Collaborates with regional teams, distributors, and agencies.
• Strong knowledge of digital channels, CRM/EDM, paid media, and SEO.

Responsibilities

• Execute campaigns across Singapore, Thailand, and Malaysia aligning with regional/global strategies.
• Coordinate websites, webshops, CRM/EDM, social, paid media, and marketplaces.
• Localize campaigns while maintaining brand consistency.
• Manage website/webshop updates, content, banners, SEO inputs, and digital merchandising.
• Analyse campaign performance and translate insights into actions.
• Support localization, customer journeys, and personalised communications.
• Collaborate with agencies on PR, influencer and paid media initiatives.

Skills

Digital marketing

CRM/EDM

Social media

E-commerce platforms

Brand communications

Campaign optimization

Data analytics

Localization

Content coordination

Tools

SEO tools

Web analytics

Email marketing platforms

Job description

Responsibilities

• Execute digital marketing campaigns across Singapore, Thailand, and Malaysia, ensuring alignment with regional and global brand strategies.
• Coordinate activities across websites, webshops, CRM/EDM platforms, social media channels, paid media, and e-commerce marketplaces.
• Adapt regional and global marketing campaigns for local market relevance while maintaining brand consistency.
• Manage website and webshop updates, including landing pages, product content, banners, SEO inputs, and digital merchandising initiatives.
• Support e-commerce and marketplace activations with business partners, including asset coordination and campaign performance reviews.
• Maintain accurate, timely, and brand-compliant online product and campaign information.
• Execute CRM and EDM campaigns to support customer acquisition, engagement, retention, and reactivation objectives.
• Develop and support localized customer journeys, lead nurturing programmes, loyalty initiatives, and personalised communications.
• Analyse customer data to enhance audience segmentation, targeting, and conversion performance.
• Coordinate social media, EDM, and digital content calendars in alignment with the regional marketing plan.
• Develop and localise digital content, including social media posts, EDMs, website content, banners, videos, and partner marketing materials.
• Collaborate with agencies on PR, influencer/KOL, paid media, and digital marketing initiatives, including campaign tracking and reporting.
• Monitor campaign performance metrics, including website traffic, engagement, lead generation, conversion rates, media efficiency, and ROI.
• Translate campaign insights and market trends into actionable recommendations for continuous improvement.
• Support translation, proofreading, and localisation of digital campaigns, CRM communications, product information, and partner-facing materials.
• Ensure consistent brand presentation across digital channels, partner platforms, and customer touchpoints.
• Provide digital marketing support for events, product launches, retail activations, demonstrations, and partner campaigns.
• Coordinate event communications, CRM follow-up activities, social amplification, and post-event performance reporting.
• Act as the primary digital marketing point of contact for internal stakeholders, agencies, distributors, and trade partners across the region.

Requirements

• Relevant experience in digital marketing, CRM, social media, e-commerce, brand communications, or marketing activation.
• Experience within premium consumer goods, luxury, retail, or lifestyle industries.
• Experience collaborating with regional teams, distributors, and external agencies is an added advantage.
• Strong knowledge of digital marketing channels, CRM/EDM platforms, paid media, social media management, and website/webshop operations.
• Experience supporting e-commerce platforms, online marketplaces, and digital merchandising activities.
• Ability to analyse marketing performance data and provide practical business recommendations.
• Experience managing digital content, campaign assets, and localisation projects.
• Proficiency in English, both written and spoken, for business communication with regional English-speaking stakeholders across multiple markets.
• Familiarity with SEO, customer segmentation, and marketing analytics tools is an added advantage.