Digital Media Planner — Data-Driven Campaign Optimizer

Havas Media Network; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

Havas Media Singapore is seeking a Planner (Digital Media) to translate client objectives into insight-led media strategies and plans that maximise campaign effectiveness. You will work across Google, Meta, TikTok and other platforms, turning data and audience understanding into actionable media recommendations.

You'll collaborate with internal teams and clients, analyse performance, report results, and continuously optimise campaigns to drive measurable business outcomes in a fast-paced

Qualifications

• At least 1 year of experience in media planning, digital marketing, advertising, or a related field.
• Exposure to paid media channels such as SEM, social, programmatic, display, video, or other digital advertising platforms.
• Strong analytical skills with the ability to interpret campaign performance data and derive actionable insights.

Responsibilities

• Translate client objectives into data-driven media recommendations and campaign plans.
• Develop audience, channel and budget allocation strategies across digital media platforms.
• Plan, set up and manage campaigns across Google, Meta, TikTok and other digital platforms.
• Monitor and optimise campaigns against KPIs, ensuring delivery, efficiency and scale.
• Manage campaign budgets and pacing to ensure accurate forecasting and efficient utilisation of media investments.

Skills

Media planning

Digital marketing

Advertising

Data analysis

Attention to detail

Communication

Organization

Collaboration

Tools

Excel

Job description

Havas Media Singapore is seeking a Planner (Digital Media) to translate client objectives into insight-led media strategies and plans that maximise campaign effectiveness. You will work across Google, Meta, TikTok and other platforms, turning data and audience understanding into actionable media recommendations.

You'll collaborate with internal teams and clients, analyse performance, report results, and continuously optimise campaigns to drive measurable business outcomes in a fast-paced