Digital Media & Content Executive

AMITY GLOBAL INSTITUTE PTE. LTD.; Singapore; On-site; SGD 52,000 - 62,000; Full time

Job summary

AMITY GLOBAL INSTITUTE PTE. LTD. seeks a creative Video & Social Media Specialist to plan, shoot, produce and edit content for campaigns and social channels. You will manage calendars, develop concepts, and optimise posts to grow engagement and brand visibility.

You’ll collaborate with marketing, sales, design and content teams, leveraging trends and analytics while maintaining Chinese language communication with students and customers.

Qualifications

• Bachelor's degree in marketing, digital media, or communications.
• At least two years of experience in digital marketing, social media or content creation.
• Hands-on video filming and editing experience.
• Experience managing social media accounts, especially TikTok and RedNote.
• Ability to read and write Chinese.
• Excellent written and verbal communication.
• Knowledge of digital marketing analytics.

Responsibilities

• Plan, shoot, produce and edit video and multimedia content for social media and campaigns.
• Manage social media accounts and content calendars across platforms.
• Develop engaging video concepts aligned with brand guidelines.
• Publish, monitor and optimise content to boost engagement.
• Interact with students and customers to build relationships online.
• Monitor trends and identify opportunities for relevant content.
• Collaborate with marketing, sales, design and content teams.
• Create content strategies for digital media including websites and blogs.
• Analyse audience preferences and performance and suggest improvements.
• Stay updated on digital marketing trends and best practices.
• Perform other related duties as assigned.

Skills

Video production

Social media management

Chinese language ability

Communication skills

Education

Bachelor's degree in Marketing/Digital Media/Communications

Tools

Adobe Creative Suite

TikTok

RedNote Xiaohongshu

Microsoft Office

Job description

Roles and Responsibilities

• Plan, shoot, produce and edit video and multimedia content for social media, digital campaigns, events and other marketing initiatives.


• Manage and maintain the Institute's social media accounts and content calendars, including platforms such as TikTok and RedNote (Xiaohongshu).


• Develop engaging video concepts and social media content aligned with marketing objectives and brand guidelines.


• Publish, monitor and optimise social media content to strengthen audience engagement and the Institute's online presence.


• Use social media to interact with students and customers and to build and maintain relationships.


• Monitor social media and digital content trends and identify opportunities for relevant and engaging content.


• Collaborate with marketing, sales, design and content teams to optimise the student/customer experience and maintain brand consistency.


• Create content strategies for digital media, including websites, email, social media and blogs.


• Monitor audience preferences, digital performance and relevant analytics, and recommend improvements to content and campaign strategies.


• Maintain knowledge of developments, trends and best practices in digital marketing and social media.


• Perform other related duties as assigned.

Job Requirements

• Strong practical experience in video filming, production and editing is essential.


• Proficiency in relevant video editing and creative software, including Adobe Creative Suite or similar applications, with the ability to independently produce polished digital content.


• Experience managing social media accounts, particularly TikTok, RedNote (Xiaohongshu) or similar platforms, is preferred.


• Ability to read and write Chinese is required to communicate with Chinese-speaking customers and students.


• Excellent written and verbal communication skills.


• Strong understanding of social media content formats, audience engagement and current digital media trends.


• Good interpersonal skills with the ability to collaborate effectively with internal stakeholders.


• Excellent organisational skills and attention to detail.


• Knowledge of digital marketing, online customer acquisition and website/social media analytics.


• Proficiency in Microsoft Office Suite and relevant digital content creation tools.

Minimum Qualifications

• Bachelor's degree in marketing, Digital Media, Communications or a related field required.


• At least two years of relevant experience in digital marketing, social media, content creation or a related field required.


• Demonstrated hands‑on experience in video filming and editing is required.


• Experience managing organisational or commercial social media accounts, particularly TikTok and/or RedNote (Xiaohongshu), is preferred.