Digital Media & Content Executive

Amity Global Institute Pte Ltd; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Amity Global Institute Pte Ltd in Singapore is seeking a creative Digital Content Specialist to plan, shoot, produce and edit video content for social media and digital campaigns. You will manage content calendars across platforms including TikTok and RedNote, create engaging concepts in line with brand guidelines, and optimise posts to boost audience engagement.

The role requires hands-on video editing skills, experience with social media accounts, and the ability to read and write Chinese to

Qualifications

• Bachelor's degree in marketing, digital media, or communications or related field.
• At least two years of digital marketing or social media experience.
• Hands-on video filming and editing experience.
• Experience managing social media accounts on TikTok and RedNote (Xiaohongshu).

Responsibilities

• Plan, shoot, produce and edit video and multimedia content for social media, digital campaigns, events and other marketing initiatives.
• Manage and maintain the Institute's social media accounts and content calendars.
• Develop engaging video concepts and social media content aligned with marketing objectives and brand guidelines.
• Publish, monitor and optimise social media content to strengthen audience engagement and online presence.
• Interact with students and customers to build relationships through social media.
• Monitor trends and identify opportunities for relevant and engaging content.
• Collaborate with marketing, sales, design and content teams to optimise the student experience and maintain brand consistency.
• Create content strategies for digital media including websites, email, social media and blogs.
• Monitor analytics and recommend improvements to content and campaign strategies.
• Maintain knowledge of developments, trends and best practices in digital marketing and social media.
• Perform other related duties as assigned.

Skills

Video production

Video editing

Social media management

Chinese reading/writing

Adobe Creative Suite

Digital marketing analytics

Microsoft Office

Education

Bachelor's degree in marketing, digital media, or communications

Tools

Adobe Creative Suite

Job description

Roles and Responsibilities

• Plan, shoot, produce and edit video and multimedia content for social media, digital campaigns, events and other marketing initiatives.
• Manage and maintain the Institute's social media accounts and content calendars, including platforms such as TikTok and RedNote (Xiaohongshu).
• Develop engaging video concepts and social media content aligned with marketing objectives and brand guidelines.
• Publish, monitor and optimise social media content to strengthen audience engagement and the Institute's online presence.
• Use social media to interact with students and customers and to build and maintain relationships.
• Monitor social media and digital content trends and identify opportunities for relevant and engaging content.
• Collaborate with marketing, sales, design and content teams to optimise the student/customer experience and maintain brand consistency.
• Create content strategies for digital media, including websites, email, social media and blogs.
• Monitor audience preferences, digital performance and relevant analytics, and recommend improvements to content and campaign strategies.
• Maintain knowledge of developments, trends and best practices in digital marketing and social media.
• Perform other related duties as assigned.

Job Requirements

• Strong practical experience in video filming, production and editing is essential.
• Proficiency in relevant video editing and creative software, including Adobe Creative Suite or similar applications, with the ability to independently produce polished digital content.
• Experience managing social media accounts, particularly TikTok, RedNote (Xiaohongshu) or similar platforms, is preferred.
• Ability to read and write Chinese is required to communicate with Chinese-speaking customers and students.
• Excellent written and verbal communication skills.
• Strong understanding of social media content formats, audience engagement and current digital media trends.
• Good interpersonal skills with the ability to collaborate effectively with internal stakeholders.
• Excellent organisational skills and attention to detail.
• Knowledge of digital marketing, online customer acquisition and website/social media analytics.
• Proficiency in Microsoft Office Suite and relevant digital content creation tools.

Minimum Qualifications

• Bachelor's degree in marketing, Digital Media, Communications or a related field required.
• At least two years of relevant experience in digital marketing, social media, content creation or a related field required.
• Demonstrated hands‑on experience in video filming and editing is required.
• Experience managing organisational or commercial social media accounts, particularly TikTok and/or RedNote (Xiaohongshu), is preferred.