Digital Marketing Manager - B2B Publishing

Digital; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

Hire Digital is seeking a hands-on Digital Marketing Manager (Full-time, Hybrid) in Singapore. You will turn editorial content, research and interviews into integrated campaigns, growing audiences, strengthening brand awareness and generating qualified leads.

This role suits an experienced marketer who understands publishing and can combine content distribution with marketing automation to drive business growth.

Qualifications

• 6–10 years in digital marketing, ideally within B2B publishing, media or research.
• Strong editorial judgement and written communication.
• Hands-on Pardot and Salesforce CRM experience.
• Experience across LinkedIn, email marketing, paid campaigns and SEO.
• Excellent written and spoken English.

Responsibilities

• Build and execute marketing campaigns across LinkedIn, email, paid media and the website.
• Partner with editorial and research teams to repurpose articles, interviews and reports into engaging campaign assets.
• Manage content calendars and maintain a consistent content flow across channels.
• Build customer journeys, nurture programmes and audience segments through Pardot.
• Support lead generation for publications, research, awards and commercial partnerships.
• Track audience growth, engagement, conversions and campaign performance.
• Use AI and automation tools to improve campaign delivery and content distribution.

Skills

LinkedIn campaigns

Email marketing

Paid campaigns

SEO

Campaign analytics

Content distribution

Lead generation

B2B marketing

Editorial judgement

Hybrid work coordination

Tools

Pardot

Salesforce CRM

Job description

Hire Digital is seeking a hands‑on Digital Marketing Manager (Full-time, Hybrid). You will turn editorial content, research and interviews into integrated campaigns that grow audiences, strengthen brand awareness and generate qualified leads. This role suits an experienced marketer who understands publishing and can combine content distribution with marketing automation.

Responsibilities

• Build and execute marketing campaigns across LinkedIn, email, paid media and the website.
• Partner with editorial and research teams to repurpose articles, interviews and reports into engaging campaign assets.
• Manage content calendars and maintain a consistent content flow across channels.
• Build customer journeys, nurture programmes and audience segments through Pardot.
• Support lead generation for publications, research, awards and commercial partnerships.
• Track audience growth, engagement, conversions and campaign performance.
• Use AI and automation tools to improve campaign delivery and content distribution.

Requirements

• At least 6–10 years of relevant digital marketing experience, ideally within B2B publishing, media or research.
• Strong understanding of audience development and marketing editorial products.
• Hands‑on experience with Pardot and familiarity with Salesforce CRM.
• Experience across LinkedIn, email marketing, paid campaigns and SEO.
• Excellent written and spoken English, with strong editorial judgement.
• An independent, organised approach and experience supporting business growth.
• Ability to work on a hybrid basis in Singapore.