Digital Marketing Manager

EPM Scientific; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

Digital Marketing Manager (Global) role at EPM Scientific is a hands-on leadership position driving the company’s global digital marketing capabilities and content-led campaigns across international markets. You will optimise the corporate website, leverage AI tools, and work with regional teams to scale growth and engagement.

This role requires 5–10 years in digital marketing, a B2B background, and strong stakeholder management in a matrix organization.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 5–10 years of experience in digital marketing.
• Experience with SEO, website optimization, and campaigns.
• B2B experience is essential; cross-region exposure valued.
• Ability to collaborate with global stakeholders in a matrix organization.

Responsabilités

• Lead growth across Greater Asia with direct and distributor management.
• Execute global digital marketing campaigns for engagement and growth.
• Establish best practices and playbooks for global markets.
• Own and optimize the corporate website (UX, SEO, conversions).
• Drive content-led initiatives across social, email, and web.
• Leverage AI and marketing tech to improve content and campaigns.
• Coordinate with product, regional teams, and leaders.
• Monitor campaigns and provide analytics-driven insights.
• Support integrated digital experience across geographies.

Connaissances

Digital Marketing

Content Marketing

Demand Generation

Marketing Communications

B2B Marketing

Stakeholder management

AI marketing tools

Formation

Bachelor's Degree in Marketing

Outils

CRM systems

Analytics platforms

Marketing technologies

AI-enabled tools

SEO tools

Web analytics

Description du poste

Job Advertisement: Digital Marketing Manager (Global)

About the Role:

An exciting opportunity has arisen for an experienced Digital Marketing Manager to join a global organization undergoing significant digital transformation. This newly created role will be responsible for shaping and scaling the company's global digital marketing capabilities, driving content-led campaigns, organic social media engagement, website optimization, and audience growth across international markets.

This position is ideal for a hands-on digital marketer who enjoys building processes from the ground up, leveraging AI to enhance marketing effectiveness, and collaborating with stakeholders across multiple regions.

Key Responsibilities:

• Lead commercial growth across Greater Asia through a combination of direct customer engagement and distributor management.
• Develop and execute global digital marketing campaigns to drive audience engagement, brand visibility, and business growth.
• Establish digital marketing best practices, frameworks, and playbooks that can be adopted across global markets.
• Own and optimize the corporate website, including user experience, content effectiveness, SEO, and conversion opportunities.
• Drive content-led marketing initiatives across digital channels, including social media, email marketing, and web platforms.
• Leverage AI and marketing technologies to improve content creation, campaign execution, and marketing efficiency.
• Partner closely with global product management, regional marketing teams, and business leaders to align digital marketing initiatives with commercial objectives.
• Monitor campaign performance and deliver actionable insights using analytics and data-driven marketing approaches.
• Support the development of an integrated digital customer experience across multiple geographies.

Key Requirements:

• Bachelor's Degree in Marketing, Communications, Business, or a related discipline.
• 5-10 years of experience in Digital Marketing, Content Marketing, Demand Generation, Marketing Communications, or related functions.
• Experience managing SEO, website optimization, content marketing, digital campaigns, and social media channels.
• Background within B2B environments is essential; candidates with a blend of B2B and B2C experience will be highly regarded.
• Proven ability to work across regional or global stakeholder groups in a matrix organization.
• Hands-on approach with the ability to balance strategy and execution.
• Experience utilizing marketing technologies, analytics platforms, CRM systems, and AI-enabled marketing tools.
• Strong communication and influencing skills with the ability to engage senior stakeholders.
• Prior exposure to Healthcare, Medical Device, Diagnostics, Life Sciences, Technology, Industrial, or other complex B2B industries will be advantageous.

Contact:

Alvin Yeo Zong Han (Lic No: R24126316 / EA No: 16S8194)