Marketing Automation Manager

Digital; Singapore; Hybrid; SGD 90,000 - 120,000; Full time

Job summary

Hire Digital is seeking an experienced Audience Growth & Marketing Automation Manager to lead growth for a global B2B publishing and intelligence business serving the financial services sector. You will blend content-led campaigns, audience segmentation and marketing automation to grow a high-quality professional audience and convert engagement into qualified opportunities.

You will own Pardot campaigns and Salesforce CRM, build emails and forms, optimize landing pages, and report on

Qualifications

• 6–10 years of relevant digital marketing, audience development or marketing automation experience.
• Strong Pardot expertise with working Salesforce CRM knowledge.
• Experience driving audience growth and lead generation through content.
• Background in B2B publishing, media, research or related business.
• Experience managing LinkedIn, email and paid digital campaigns.
• Excellent English, analytical skills and attention to detail.
• A self-starter who can own strategy and day-to-day execution.
• Ability to work on a hybrid basis in Singapore.

Responsibilities

• Develop campaigns that attract and nurture senior audiences in financial services.
• Distribute editorial and research content through LinkedIn, email, paid media and digital channels.
• Own Pardot campaigns, including Engagement Studio programmes, dynamic lists, segmentation, scoring and grading.
• Build and optimise emails, landing pages and forms.
• Maintain effective lead handover and campaign tracking between Pardot and Salesforce.
• Improve database quality, email deliverability and audience engagement.
• Report on campaign performance, lead quality and conversions.
• Use AI and automation to improve marketing efficiency and support growth.

Skills

Audience growth

Marketing automation

Pardot

Salesforce

Content marketing

Lead generation

LinkedIn campaigns

Email campaigns

Data analysis

Strategic planning

Tools

Pardot

Salesforce CRM

LinkedIn Campaigns

Job description

Hire Digital is seeking an experienced Audience Growth & Marketing Automation Manager for a global B2B publishing and intelligence business serving the financial services industry. You will combine content-led campaigns, audience segmentation and marketing automation to grow a high-quality professional audience and convert engagement into qualified commercial opportunities.

Responsibilities

• Develop campaigns that attract and nurture senior audiences in financial services.
• Distribute editorial and research content through LinkedIn, email, paid media and digital channels.
• Own Pardot campaigns, including Engagement Studio programmes, dynamic lists, segmentation, scoring and grading.
• Build and optimise emails, landing pages and forms.
• Maintain effective lead handover and campaign tracking between Pardot and Salesforce.
• Improve database quality, email deliverability and audience engagement.
• Report on campaign performance, lead quality and conversions.
• Use AI and automation to improve marketing efficiency and support growth.

Requirements

• At least 6–10 years of relevant digital marketing, audience development or marketing automation experience.
• Strong hands-on Pardot expertise and working knowledge of Salesforce CRM.
• Experience driving audience growth and lead generation through content.
• A background in B2B publishing, media, research or a closely related business.
• Confidence managing LinkedIn, email and paid digital campaigns.
• Excellent English, analytical skills and attention to detail.
• A self-starter who can own strategy and day-to-day execution.
• Ability to work on a hybrid basis in Singapore.