Digital Marketing Executive

Gain City Group of Companies; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

Gain City Group of Companies is seeking a creative Digital Marketing Executive to support planning and execution of integrated campaigns for retail promotions, digital marketing, events, partnerships and customer engagement to drive brand awareness, footfall and sales.

The role requires a diploma/degree in marketing or related fields, 1–2 years' experience, and familiarity with Meta, Google and TikTok ads; strong organization, content development and collaboration skills are essential.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or related discipline.
• 1–2 years in marketing, digital marketing, retail marketing or similar role.
• Familiar with digital platforms including launching ad campaigns on Meta, Google and TikTok.
• Strong understanding of marketing principles, campaign planning and content development.
• Organised and able to coordinate multiple projects simultaneously.
• Creative, proactive and results-oriented with excellent problem-solving.
• Strong communication and interpersonal skills with internal and external stakeholders.
• Can-do attitude and eagerness to learn new skills.
• Proficient in Microsoft Office; experience with Canva, Figma, Capcut or Adobe Creative Suite is a plus.

Responsibilities

• Support planning and execution of integrated marketing campaigns across online and offline channels.
• Develop marketing content, promotional materials and creative assets for campaigns and store activities.
• Coordinate advertising, social media, digital marketing, PR, events and partnerships.
• Assist in planning store events, roadshows, product launches and community activities.
• Collaborate with internal teams, agencies, media partners and vendors for timely campaign execution.
• Coordinate marketing budgets, quotes and campaign schedules.
• Monitor customer inquiries across digital channels (social, email, messaging).
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support day-to-day marketing operations and other ad-hoc projects.

Skills

Digital marketing

Campaign planning

Content development

Project coordination

Communication

Interpersonal skills

Creative mindset

Education

Diploma or Degree in Marketing, Business, Communications

Tools

Canva

Figma

Capcut

Adobe Creative Suite

Job description

About the role

We are looking for a creative and driven Digital Marketing Executive to support the planning and execution of integrated marketing campaigns for Gain City. This role covers retail promotions, digital marketing, events, partnerships, and customer engagement initiatives to drive brand awareness, footfall and sales.

Key responsibilities

• Support the planning and execution of integrated marketing campaigns across online and offline channels.
• Develop marketing content, promotional materials, and creative assets to support campaigns and store activities.
• Coordinate advertising, social media, digital marketing, public relations, events and partnerships.
• Assist in planning store events, roadshows, product launches and community engagement activities.
• Work closely with internal departments, external agencies, media partners and vendors to ensure timely campaign execution.
• Coordinate marketing budgets, quotations and campaign schedules.
• Monitor and respond to customer enquiries across digital communication channels, including social media, email, and messaging platforms.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support day-to-day marketing operations and other ad-hoc projects as assigned.

About you

• Diploma or Degree in Marketing, Business, Communications or any related disciplines.
• 1-2 years of experience in marketing, digital marketing, retail marketing or a similar role.
• Familiar with digital marketing platforms, including launching ad campaigns on Meta, Google and Tiktok.
• Good understanding of marketing principles, campaign planning and content development.
• Strong organisational and project coordination skills with the ability to manage multiple projects simultaneously.
• Creative, proactive and results-oriented with excellent problem-solving skills.
• Strong communication and interpersonal skills with the ability to work effectively with internal and external stakeholders.
• Can-do attitude with a drive to learn new skills.
• Proficient in Microsoft Office and experience with graphic design tools such as Canva, Figma, Capcut or Adobe Creative Suite will be an advantage.