Digital Marketing Campaign Architect

HOYA Vision Group; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

HOYA Vision Group seeks a Digital Marketing & Campaign Manager to plan, execute and optimize digital campaigns across social media, websites and digital ads. You will develop integrated campaigns for product launches and promotions, manage content calendars and activation assets for optical retail partners.

Responsibilities include tracking performance, driving online-to-offline conversions and collaborating with internal teams to ensure brand consistency and timely deliveries.

Qualifications

• Education: Diploma/Degree in Marketing.
• Experience: 2–3 years in digital marketing, social media management or integrated campaigns.
• Hands-on with social media platforms, digital advertising and website content.
• Proficient in MS Office; knowledge of Adobe tools is a plus.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across social media, websites, search and ads.
• Develop integrated campaigns to support product launches, promotions and brand initiatives.
• Manage timelines, content calendars and deliverables for timely execution.
• Monitor campaign performance and recommend improvements to maximize reach, traffic and conversion.
• Develop digital initiatives to boost consumer awareness and visits to optical retail outlets.
• Provide assets and activation toolkits for optical retail partners.
• Connect online engagement with offline retail conversion using trackable touchpoints.

Skills

Social media management

Digital advertising

Website content management

Project management

Analytical mindset

MS Office

Adobe Photoshop/Illustrator/Canvas

Education

Diploma/Degree in Marketing

Tools

Google Analytics 4

Google Ads

Meta Business Suite

Job description

HOYA Vision Group seeks a Digital Marketing & Campaign Manager to plan, execute and optimize digital campaigns across social media, websites and digital ads. You will develop integrated campaigns for product launches and promotions, manage content calendars and activation assets for optical retail partners.

Responsibilities include tracking performance, driving online-to-offline conversions and collaborating with internal teams to ensure brand consistency and timely deliveries.