Digital Marketing Manager

NANYANG BEAUTY PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

NANYANG BEAUTY PTE. LTD.

is seeking a Digital Marketing Manager to plan, coordinate, and execute digital marketing strategies that strengthen online presence, engage customers, and drive sales growth across retail and e‑commerce channels. You will manage social media, online campaigns, branding, and content creation, monitor engagement and analytics, and collaborate with operations and sales to align marketing activities with business goals.

Qualifications

• Bachelor's degree in marketing, communications, business administration, or related field.
• Master’s degree is preferred for advanced roles.
• 3–5+ years of digital marketing, social media management experience.

Responsibilities

• Plan and execute digital marketing campaigns across social media and online platforms
• Manage online branding, digital presence, and promotional activities
• Create, coordinate, and schedule digital content including photos, videos, and materials
• Monitor social media engagement, customer enquiries, reviews, and feedback
• Develop customer engagement strategies to improve retention and brand awareness
• Coordinate online advertising campaigns and monitor performance
• Manage online sales and promotions across delivery and e‑commerce platforms
• Conduct market research and analyze competitor activities and industry trends
• Monitor website traffic, engagement data, and campaign analytics
• Prepare marketing performance reports and recommend improvements
• Coordinate festive campaigns, product launches, and events
• Collaborate with operations and sales to align marketing with business goals
• Support customer outreach and partnership collaborations
• Improve online visibility and customer acquisition through digital strategies
• Suggest new marketing ideas and business development opportunities

Skills

Digital marketing

Social media

SEO/SEM

Google Ads

Content creation

Analytics tools

Communication

Writing

Data analysis

Online advertising

E-commerce

Market research

Creative thinking

Project management

Team collaboration

CRM tools

Digital marketing trends

Education

Bachelor's degree in marketing, Communications, Business Administration, or a related field

Master’s degree preferred

Tools

Google Analytics

Job description

Job Summary

The Digital Marketing Manager is responsible for planning, coordinating, and executing digital marketing strategies to strengthen the company’s online presence, increase customer engagement, and support sales growth. The role includes managing social media platforms, online campaigns, branding initiatives, customer engagement activities, and digital promotional strategies for both retail and online business operations.

Job Responsibilities

• Plan and execute digital marketing campaigns across social media and online platforms
• Manage the company’s online branding, digital presence, and promotional activities
• Create, coordinate, and schedule digital content including photos, videos, and promotional materials
• Monitor social media engagement, customer enquiries, reviews, and online feedback
• Develop customer engagement strategies to improve customer retention and brand awareness
• Coordinate online advertising campaigns and monitor campaign performance
• Manage online sales and promotional activities across delivery and e-commerce platforms
• Conduct market research and analyze competitor activities and industry trends
• Monitor website traffic, customer engagement data, and campaign analytics
• Prepare marketing performance reports and recommend improvement strategies
• Coordinate festive campaigns, product launches, and promotional events
• Work closely with operations and sales teams to align marketing activities with business goals
• Support customer outreach initiatives and partnership collaborations
• Improve online visibility and customer acquisition through digital marketing strategies
• Recommend new marketing ideas and business development opportunities

Job Requirements:

• Bachelor's degree in marketing, Communications, Business Administration, or a related field; Master’s degree preferred
• Proven experience (3-5+ years) in digital marketing, social media management, or a similar role
• Strong understanding of digital marketing strategies, tools, and platforms (e.g., Facebook, Instagram, Google Ads, SEO, SEM)
• Hands‑on experience with content creation, including photos, videos, and promotional materials
• Proficiency in digital analytics tools (e.g., Google Analytics, social media insights, campaign performance metrics)
• Excellent communication and writing skills
• Ability to analyze data and generate actionable insights
• Experience managing online advertising campaigns and e-commerce platforms
• Knowledge of market research techniques and industry trend analysis
• Creative thinker with the ability to develop innovative marketing ideas
• Strong project management and organizational skills
• Ability to work collaboratively with cross-functional teams
• Familiarity with customer engagement strategies and CRM tools
• Up to date with the latest digital marketing trends and best practices