Marketing Executive | Retail

EQUE Pte Ltd.; Singapore; Hybrid; SGD 33,000 - 67,000; Full time

Job summary

EQUE Pte Ltd. is seeking a hands-on Digital Marketing Specialist to manage social media marketing and content strategy across platforms, driving engagement and brand visibility.

You will plan ad buys, monitor performance, and report results while collaborating with sales and operations to boost online sales and loyalty.

Experience in Google Ads and SEO is valued. This role involves updating the company site and supporting events.

Qualifications

• 1 year or more of social media and digital marketing experience.
• Excellent knowledge of Facebook, Instagram, and social media best practices.
• Knowledge of relevant IT programs and programming languages would be an advantage.
• Strong understanding of data analysis and website metrics.
• Good understanding of SEO, Google AdWords, and web traffic metrics.

Responsibilities

• Manage social media marketing and content strategy.
• Plan social media ad buys with monitoring, optimization, and reporting.
• Develop marketing activities to increase online sales.
• Create campaigns to improve search rankings, drive traffic, and strengthen loyalty.
• Assist in Google AdWords and user engagement; suggest content optimization.
• Collaborate with sales, operations, and marketing teams.
• Perform ad-hoc marketing duties such as event support.
• Maintain e-Commerce website content including site content and technical aspects.
• Oversee ongoing web strategy and website operation focusing on content and maintenance.
• Update website content (images, calendar content, schedules, graphics) per promotions.

Skills

Social media marketing

Content strategy

Data analysis

Web analytics

Facebook/Instagram ads

Tools

Google Ads

IT programs

Job description

Manage social media marketing and content strategy

Plan for social media ad buys, which include follow-up such as monitoring, optimizing, and reporting

Develop and recommend marketing activities to increase online sales

Create campaigns that improve search engine rankings, increase traffic to the site and strengthen customer loyalty

Assist in Google AdWords and user engagement and suggest content optimization efforts

Work closely with sales, operations, and marketing teams across the organization

Perform other ad-hoc duties within marketing such as support for events

Maintain content for the company’s e-Commerce website, with responsibilities for technological aspects as well as site content

Ongoing web strategy and overseeing website operation, with particular attention to content and site maintenance

Update website content, including information, images, calendar content, schedules, graphics, etc., according to the changing needs of the promotions

JOB REQUIREMENTS

At least 1 year of social media and digital marketing experience

Excellent knowledge of Facebook, Instagram, and social media best practices

Knowledge of relevant IT programs and programming languages would be an advantage

Well-developed understanding of data analysis as well as website metrics

Good understanding of Search Engine Optimization, Google AdWords, and web traffic metrics