Digital Marketing Manager

RSM - Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

RSM - Singapore is seeking a Digital Marketing Manager to lead strategy, execution, and performance optimization of digital marketing across all online channels. You will drive lead generation, traffic, and brand visibility while enhancing engagement and ROI.

You will oversee website performance, content strategy, and analytics, collaborating with agencies and internal teams to deliver measurable results and sustained growth across markets.

Qualifications

• 5+ years in planning, executing and optimizing digital marketing campaigns.
• Proven ROI-focused campaigns across SEO/SEM and paid media.
• Experience managing corporate websites and content strategies.
• Strong analytics with GA4, GTM and reporting dashboards.

Responsibilities

• Develop and manage integrated digital marketing campaigns across channels.
• Oversee corporate websites' UX, SEO visibility and content quality.
• Expand brand awareness through targeted digital initiatives.
• Collaborate with external agencies and internal stakeholders.
• Monitor performance and ROI, optimizing spend across channels.
• Provide actionable insights from cross-channel analysis.

Skills

Digital marketing strategy

Campaign management

SEO/SEM

GA4 & analytics

Google Tag Manager

Content marketing

CMS platforms

HubSpot

Cross-functional collaboration

Tools

GA4

Google Tag Manager

Search Console

WordPress

Drupal

Sitecore

HubSpot

Job description

The Digital Marketing Manager will spearhead the strategy, execution, and performance optimisation of digital marketing and communications initiatives across all online channels. This role is responsible for enhancing brand visibility, driving lead generation and traffic, supporting client engagement, and leveraging data analytics to deliver measurable ROI.

Job Description:

• Develop, manage and execute integrated digital marketing campaigns across SEO/SEM, email marketing, marketing automation, social media and display advertising.
• Oversee the strategic management and operational performance of corporate websites, optimising user experience, site architecture, content quality, and organic search visibility (SEO/GEO/AEO).
• Expand brand awareness and market positioning through strategic digital initiatives, content strategies, and targeted digital advertising.
• Collaborate with and support the team in managing the firm's corporate social media channels, ensuring consistent brand voice, quality content publishing, and active audience engagement.
• Coordinate and collaborate with external agencies, partners, and technical vendors to maximise project efficiency and performance.
• Continuously monitor campaign performance, trend shifts, and ROI to optimise marketing spend across channels.
• Establish standard operating metrics; measure and evaluate the performance of all digital campaigns against target KPIs and firm-wide marketing objectives.
• Analyse performance across both online and offline touchpoints to deliver holistic insights and actionable strategic recommendations.
• Stay updated on emerging marketing technologies, social media algorithm changes, AI-driven search trends, and industry benchmarks to keep digital practices competitive.

Qualifications & Skills:

• More than 5 years of proven experience planning, executing and optimising end-to-end digital marketing strategies.
• Proven hands‑on experience in digital marketing, channel management, or performance marketing (experience in B2B or professional services environment preferred).
• Demonstrated success in planning and executing high-impact digital campaigns, managing corporate websites, and delivering measurable ROI.
• Expertise in Search Engine Optimisation (SEO), Search Engine Marketing (Google Ads), and familiarity with emerging Search/Answer Engine Optimisation concepts (GEO/AEO).
• Strong expertise in Google Analytics 4 (GA4), Google Tag Manager, Search Console, and relevant reporting dashboards.
• Experience with CMS platforms is advantageous (e.g., WordPress, Drupal, Sitecore) and marketing automation/email tools (e.g., Hubspot).
• Proven capability to build strong working relationships across cross-functional teams and key internal and external stakeholders.