Digital Marketing Senior Exec (East/ MNC/ Electronics)

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 45,000 - 90,000; Full time

Job summary

TRUST RECRUIT PTE. LTD. is seeking a digital marketing professional to oversee regional websites, campaigns, and data-driven initiatives across APAC/MEA markets from Singapore.

You will coordinate content, drive SEO/SEA efforts, and manage CRM and email marketing with a focus on measurable performance. The role requires at least 2 years' digital marketing experience, strong English communication, and hands-on experience with GA4, CMS platforms, and Salesforce Marketing Cloud or equivalent.

Qualifications

• 2+ years of digital marketing experience across international markets.
• CMS platforms, Google Analytics (GA4) and Google Search Console experience.
• Strong analytical skills to translate data into recommendations.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent written and spoken English.

Responsibilities

• Manage and optimise regional websites: strategy, content, UX, performance.
• Lead digital marketing activities for regional campaigns from planning to performance.
• Coordinate content across markets and with partners and external agencies.
• Support regional social media content management when required.
• Support regional SEO/SEA strategies and content optimisation.
• Analyse digital marketing performance using GA4 and other platforms; translate to insights.
• Develop and maintain Power BI dashboards to support regional decision-making.
• Integrate generative AI tools to improve content, campaigns, and productivity.
• Manage AI virtual assistant capabilities to generate marketing insights.
• Support CRM and email marketing including journeys and CLV analysis.
• Maintain customer databases; evaluate new CRM tools.
• Ensure data privacy compliance.
• Manage marketing expenses, budgets, POs and invoices.
• Perform other duties as assigned.

Skills

Analytical skills

English communication

Multitasking

Independent work

Tools

CMS platforms

Google Analytics

Google Search Console

Salesforce Marketing Cloud

Job description

Job description

• Manage and optimise regional websites, including website strategy, content, features, user experience, performance and ongoing enhancements.

• Lead website and digital marketing activities for regional product launches and campaigns, covering planning, development, execution and performance measurement.

• Manage website content across regional markets and coordinate integrated website and social media campaigns with internal teams and external digital partners.

• Support regional social media content management and execution when required.

• Support regional SEO/AEO/GEO strategies, including content development, optimisation and continuous improvements in response to evolving AI-driven search behaviour.

• Analyse digital marketing performance using tools such as GA4, LiveChat and other marketing platforms, translating data into actionable business insights.

• Develop and maintain Power BI dashboards to support data-driven decision-making across regional teams.

• Integrate generative AI tools to improve content creation, campaign planning, marketing analysis and productivity.

• Manage and optimise AI virtual assistant capabilities to help regional teams generate actionable marketing insights.

• Support CRM and email marketing activities, including content development, customer journeys, customer behaviour analysis, segmentation and Customer Lifetime Value (CLV) analysis.

• Maintain customer databases and mailing lists in collaboration with relevant internal teams, and evaluate new CRM tools and capabilities.

• Ensure compliance with applicable data privacy policies and regulations.

• Manage marketing expenses, budgets, purchase orders and invoices.

• Perform other duties as assigned by management.

Requirements

• Minimum 2 years of digital marketing experience across multiple international markets, preferably APAC and/or MEA.

• Hands-on experience with CMS platforms, Google Analytics, Google Search Console and marketing automation tools such as Salesforce Marketing Cloud or equivalent.

• Strong analytical skills with the ability to identify trends and translate data into actionable recommendations.

• Able to manage multiple projects and deadlines in a fast-paced environment.

• Strong written and verbal English communication skills with good attention to detail and organisation.

• Proactive, resilient and self-driven, with the ability to work independently.