Senior Analytics Lead: SME Digital Banking & Growth

United Overseas Bank Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

United Overseas Bank Limited (UOB) is seeking a senior analytics product lead to drive analytics products that accelerate SME digital acquisition, activation, engagement, sales, servicing and relationship deepening. The role covers digital sales channels, onboarding, UOB SME App and BizSmart, turning data into actionable insights and decision solutions.

You will own initiatives from problem discovery through implementation, adoption, monitoring and value realization, while applying approved AI

Qualifications

• Experience in digital, customer, product, marketing, or banking analytics with impact.

Responsibilities

• Translate SME digital priorities into an analytics roadmap.
• Develop KPI frameworks for digital channels and onboarding.
• Analyze end-to-end journeys to identify friction and growth opportunities.
• Build customer segments, triggers, and next-best-actions.
• Lead analytics for digital channels and propositions, incl. measurement.
• Design experiments across journeys and treatments; prioritize lift.
• Turn decisions into scalable analytics products through lifecycle stages.
• Work with AI/automation tools to improve reporting and insight generation.

Skills

SQL

Python

Power BI

Tableau

Qlik

Analytical thinking

Business judgment

Stakeholder management

Education

Analytics or data-related degree

Tools

Python

SAS

R

Job description

United Overseas Bank Limited (UOB) is seeking a senior analytics product lead to drive analytics products that accelerate SME digital acquisition, activation, engagement, sales, servicing and relationship deepening. The role covers digital sales channels, onboarding, UOB SME App and BizSmart, turning data into actionable insights and decision solutions.

You will own initiatives from problem discovery through implementation, adoption, monitoring and value realization, while applying approved AI