Demand Gen & Trade Marketing Lead - Building Materials

Greenlam Asia Pacific Pte Ltd; Singapore; Vor Ort; SGD 100.000 - 150.000; Vollzeit

Zusammenfassung

Greenlam Asia Pacific Pte Ltd is seeking a senior marketing professional to lead regional trade marketing and demand generation initiatives across Southeast Asia. You will align plans with GTM strategies, collaborate with sales and distributors, and drive product launches, dealer activation, and brand visibility in multiple markets.

The role requires 8–10 years’ experience with at least 5 years in trade/demand generation marketing, preferably in B2B building materials and interior products.

Qualifikationen

• 8–10 years overall experience with 5 years trade/demand marketing in B2B.
• Strong Southeast Asia experience and understanding of local distribution networks.
• Proven track record in influencer/ specification programmes and dealer activation.
• Experience launching products, lead-to-conversion tracking, and ROI demonstrations.

Aufgaben

• Develop regional marketing and demand generation plans aligned with GTM strategies.
• Collaborate with sales, distributors and channels to expand market reach and drive growth.
• Lead branding, POSM, product displays and retail visibility across markets.
• Drive engagement programs for carpenters, fabricators, contractors and installers to boost loyalty and brand preference.
• Lead regional product launch activations with local teams, ensuring stock and sell-through.
• Create channel-specific marketing packages and co-funded promotions with sales and distributors.
• Plan dealer meets, workshops, roadshows, and exhibitions with integrated digital campaigns.
• Identify new market opportunities via visits, competitor analysis, and channel feedback.
• Develop regional toolkits, presentations, catalogues, samples, and content for consistent execution.
• Oversee annual/quarterly marketing plans and budgets, monitor ROI and performance gaps.

Kenntnisse

Trade marketing

Demand generation

B2B marketing

Channel management

Budget management

Stakeholder management

Jobbeschreibung

Greenlam Asia Pacific Pte Ltd is seeking a senior marketing professional to lead regional trade marketing and demand generation initiatives across Southeast Asia. You will align plans with GTM strategies, collaborate with sales and distributors, and drive product launches, dealer activation, and brand visibility in multiple markets.

The role requires 8–10 years’ experience with at least 5 years in trade/demand generation marketing, preferably in B2B building materials and interior products.