Data-Driven Performance Marketing Lead

Charles & Keith Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Charles & Keith Group is seeking a highly strategic Assistant Manager of Digital Performance Marketing to lead customer acquisition and retention for pedroshoes.com. This role centers on owning the performance media mix, forecasting budgets, and building data solutions to fuel sustainable growth across ecommerce platforms.

You will mentor junior marketers, partner with cross-functional teams including UX and brand, and drive AI-powered automation and testing to optimize conversions and lifetime

Qualifications

• Minimum 5 years hands-on performance marketing and media buying experience.
• Proven leadership in guiding digital marketing teams and cross-functional collaboration.
• Deep expertise in Google Analytics (GA4) and native ad platform reporting.

Responsibilities

• Own and execute full-funnel performance marketing strategy across Meta, Google, TikTok, and emerging channels.
• Forecast spend, model ROI scenarios, and optimize budgets across regions for ecommerce profitability.
• Lead advanced analytics, build executive dashboards, and drive data-driven creative briefs for the Content/Creative teams.
• Design and govern a robust A/B/multivariate testing framework across ads, audiences, and landing pages.

Skills

Performance marketing

Media planning

Team leadership

Data-driven decision making

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Power BI

Looker Studio

Excel

Job description

Charles & Keith Group is seeking a highly strategic Assistant Manager of Digital Performance Marketing to lead customer acquisition and retention for pedroshoes.com. This role centers on owning the performance media mix, forecasting budgets, and building data solutions to fuel sustainable growth across ecommerce platforms.

You will mentor junior marketers, partner with cross-functional teams including UX and brand, and drive AI-powered automation and testing to optimize conversions and lifetime