Assistant Performance Marketing Manager

PEDRO; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Pedro seeks a highly strategic, data-driven Assistant Manager of Digital Performance Marketing to lead customer acquisition and retention for pedroshoes.com.

You will own the performance media mix across Meta, Google Ads, TikTok, and emerging channels, while guiding cross-functional teams to align with ecommerce and brand goals.

Qualifications

• 5+ years hands-on performance marketing in fashion/retail/ecommerce.
• Proven leadership, mentoring and cross-functional collaboration.
• Advanced expertise in GA4 and native ad platform reporting.
• Proven track record of managing significant ad budgets and profitable scaling.
• Strong ability to translate complex digital metrics into clear business strategies.
• Familiarity with CDP and customer segmentation.
• Experience driving AI-enabled productivity in marketing workflows.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop, own, and execute the comprehensive full-funnel performance marketing strategy across Meta, Google Ads, TikTok, and emerging channels.
• Define target KPIs (ROAS, CAC, LTV) and translate business goals into actionable media plans.
• Own the multi-channel digital marketing budget and forecast ROI scenarios.
• Build, maintain, and analyze executive dashboards (Looker Studio/Power BI) for deep-dive performance insights.
• Lead data-backed creative briefs and coordinate with Content and UX teams to optimize conversion.
• Implement and govern robust testing frameworks (A/B and multivariate) across ads and landing pages.
• Promote AI-driven optimization and collaboration with ecommerce teams to improve retention and LTV.

Skills

Strategic planning

Team leadership

Data-driven decision making

Stakeholder management

UX understanding

AI tools usage

Prompting for insights

Education

Degree in Marketing/Business Analytics

Tools

GA4

Google Ads

Meta Ads

Looker Studio

Power BI

Excel

Job description

Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men’s & women’s collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at pedroshoes.com. Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America.

We are seeking a highly strategic, data-driven Assistant Manager of Digital Performance Marketing to lead the customer acquisition and retention roadmap for pedroshoes.com. This leadership role goes beyond daily channel management; you will own the overarching performance media mix, forecast multi-channel budgets, and architect data solutions to drive sustainable business growth. You will guide junior team members and partner closely with cross-functional teams to ensure digital advertising efforts seamlessly intersect with our commercial, UX, and brand objectives.

RESPONSIBILITIES

Strategic Planning & Media Mix Ownership

• Develop, own, and execute the comprehensive full-funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok, and emerging channels.
• Define target KPIs (Blended ROAS, CAC, LTV) and translate business goals into actionable media plans.

Budget & Forecasting

• Own the multi-channel digital marketing budget.
• Forecast spend, model ROI scenarios, and dynamically reallocate funds across platforms and regions to maximize total ecommerce profitability and efficiency.

Advanced Analytics & Reporting

• Lead the translation of complex campaign data into strategic business insights.
• Build, maintain, and analyze clear executive dashboards (using tools like Excel, Looker Studio, or Power BI) to provide deep-dive analysis into full-funnel performance, customer acquisition costs, and channel attribution.
• Leverage Customer Data Platforms (CDP) to build advanced audience segmentation.
• Drive the strategy for highly personalized, automated marketing flows that increase customer retention and lifetime value.
• Act as the strategic bridge between data and design.
• Provide data-backed creative direction and comprehensive briefs to the Content and Creative teams, establishing a continuous feedback loop to optimize assets for conversion.

Testing & UX Integration

• Design and govern a robust, continuous testing framework (A/B and multivariate) across ad creatives, audiences, and site landing pages.
• Partner with ecommerce teams to ensure a seamless UX from ad click to checkout.

AI & Workflow Automation

• Leverage generative AI and platform-native machine learning (e.g., Meta Advantage+, Google PMax, ChatGPT, or Claude) to accelerate data analysis, generate copy variations, and streamline daily operational workflows.
• Drive the strategic roadmap for the Affiliate Marketing program.
• Negotiate commission structures, onboard high-tier networks, and cultivate top-performing partnerships to drive incremental revenue.
• Mentor and guide junior digital marketing executives.
• Elevate the team's capabilities from basic operational execution to strategic, business-first thinking.

Executive Reporting

• Present strategic performance reviews, market trends, and competitive analyses to senior management and key stakeholders, framing data around high-level commercial impact.

REQUIREMENTS

• Degree in Marketing, Business Analytics, or a related field, with a minimum of 5 years of hands‑on experience in performance marketing and media buying, preferably within the fashion, retail, or ecommerce sector.
• Demonstrated leadership experience in guiding, mentoring, and managing digital marketing teams, with a proven track record of elevating team capabilities and fostering a collaborative, business‑first culture.
• Advanced, technical expertise in the Meta Ads ecosystem and Google Ads.
• Proven track record of managing significant ad budgets and successfully scaling accounts profitably.
• Strong ability to translate complex digital metrics into clear business strategies.
• A must to have deep expertise in Google Analytics (GA4), native ad platform reporting, and Excel.
• Comfortable with data visualization tools (like Power BI or Looker Studio) to track full‑funnel performance.
• Forward‑thinking mindset with demonstrated experience using AI tools to enhance productivity.
• Ability to prompt effectively to extract data insights, brainstorm strategic angles, or optimize digital ad copy.
• Deep understanding of ecommerce strategy, customer journey mapping, and UX principles.
• Experience integrating and utilizing Customer Data Platforms (CDP) is highly advantageous.
• Collaborative team player with excellent stakeholder management skills.
• Proven ability to influence cross‑functional teams (Creative, IT, Merchandising) and present complex strategies clearly to senior management.
• A keen sense of fashion, an interest in styling, and a passion for the industry.
• A vibrant, proactive, problem‑solving attitude that thrives in a fast‑paced retail environment.
• Knowledge in Salesforce and/or Microsoft Power Platform is a strong plus.