Data-Driven Marketing Lead for Growth & Insights

jda wms pte. ltd.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

JDA WMS Pte Ltd is seeking a Marketing Analytics Lead in Singapore who combines data analysis with marketing leadership to power sales insights and market development. You will build core datasets using SAP and Microsoft tools, and translate insights into targeted marketing actions.

You will lead integrated B2B marketing efforts, overseeing promotional planning, lead generation and sales enablement to drive measurable growth, with travel as needed.

Qualifications

• Marketing and analytics experience with data-driven campaigns.
• Leadership abilities to direct sales priorities and actions.
• Experience building reports and dashboards in BI tools.

Responsibilities

• Combine data analysis with marketing leadership to build core datasets and insights for sales analysis and market development using Microsoft, SAP and company software.
• Build and maintain datasets and reports shaping sales direction, turning insights into targeted marketing and sales actions.
• Lead integrated B2B marketing activities including promotional planning, lead generation and sales enablement to drive measurable growth.

Skills

Data analysis

Marketing leadership

Excel

Power BI

Tableau

Power Automate

Travel overseas

Decision making

Attention to detail

Education

Bachelor's degree in Marketing/Business/Engineering

Tools

SAP

Microsoft tools

Job description

JDA WMS Pte Ltd is seeking a Marketing Analytics Lead in Singapore who combines data analysis with marketing leadership to power sales insights and market development. You will build core datasets using SAP and Microsoft tools, and translate insights into targeted marketing actions.

You will lead integrated B2B marketing efforts, overseeing promotional planning, lead generation and sales enablement to drive measurable growth, with travel as needed.