Senior CRM Operations Executive

PEDRO; Singapore; On-site; SGD 65,000 - 90,000; Full time

Job summary

PEDRO in Singapore is seeking a CRM Marketing Specialist to manage calendar-driven campaigns across channels and deliver engaging communications to customers. You will build audience segments, run targeted campaigns, perform A/B testing, and analyze data to drive conversions while coordinating with Marketing, Ecommerce, Retail, BI, IT and Customer Service.

The role requires a Bachelor's in marketing or related field, 2 years CRM experience, and hands-on experience with Braze or Salesforce

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 2 years of relevant experience in CRM marketing or management in a fast-paced and dynamic environment.
• Proven experience and knowledge in CRM segmentation, campaign management, direct marketing, offer management and email marketing.
• Strong knowledge of HTML and eDM content creation.
• Familiarity with CRM tools; hands-on experience with Braze / Salesforce Marketing Cloud / similar tools.
• Strong critical thinking and analytical abilities with the capacity to work effectively under pressure.
• Up-to-date knowledge of consumer and marketing trends.
• Excellent organisational and time management skills. Ability to manage multiple priorities.
• Collaborative team player, great interpersonal skills with positive learning attitude.
• Keen sense of fashion and a passion for the fashion industry.

Responsibilities

• Manage CRM calendar and conceptualise marketing campaigns across channels end-to-end to deliver effective communications to customers.
• Build audience segments, implement targeted marketing communications and deliver curated content to improve conversion rates.
• Manage high impact projects end-to-end, ensuring timely and successful implementation.
• Be responsible for A/B testing framework and calendar to improve the channel efficiency.
• Analyse customer data, behaviour and market trends to identify actionable insights and ideas that shape CRM initiatives.
• Continuously track key performance metrics of customer database and measure the impact of CRM initiatives, to evaluate effectiveness as well as for reporting to key stakeholders.
• Collaborate with internal stakeholders across Marketing, Ecommerce, Retail, Business Intelligence, IT and Customer Service; and external stakeholders. Manage vendor relationships effectively.
• Coordinate development projects as end user for CRM systems such as Marketing Automation Tools, Customer Data Platforms, Customer Analysis Tools and Data Warehousing Tools.

Skills

CRM marketing

Campaign management

Email marketing

HTML for eDM

Braze

Salesforce Marketing Cloud

Data analysis

Time management

Collaboration

Fashion industry interest

Education

Bachelor's degree in Marketing or Business

Tools

Braze

Salesforce Marketing Cloud

Job description

• Manage CRM calendar and conceptualise marketing campaigns across channels end-to-end to deliver effective communications to customers.
• Build audience segments, implement targeted marketing communications and deliver curated content to improve conversion rates.
• Manage high impact projects end-to-end, ensuring timely and successful implementation.
• Be responsible for A/B testing framework and calendar to improve the channel efficiency.
• Analyse customer data, behaviour and market trends to identify actionable insights and ideas that shape CRM initiatives.
• Continuously track key performance metrics of customer database and measure the impact of CRM initiatives, to evaluate effectiveness as well as for reporting to key stakeholders.
• Collaborate with internal stakeholders across Marketing, Ecommerce, Retail, Business Intelligence, IT and Customer Service; and external stakeholders. Manage vendor relationships effectively.
• Coordinate development projects as end user for CRM systems such as Marketing Automation Tools, Customer Data Platforms, Customer Analysis Tools and Data Warehousing Tools.

Job Requirements

• Bachelor's degree in marketing, business, or a related field.
• 2 years of relevant experience in CRM marketing or management in a fast-paced and dynamic environment.
• Proven experience and knowledge in CRM segmentation, campaign management, direct marketing, offer management and email marketing.
• Strong knowledge of HTML and eDM content creation.
• Familiarity with CRM tools; hands-on experience with Braze / Salesforce Marketing Cloud / similar tools.
• Strong critical thinking and analytical abilities with the capacity to work effectively under pressure.
• Up-to-date knowledge of consumer and marketing trends.
• Excellent organisational and time management skills. Ability to manage multiple priorities.
• Collaborative team player, great interpersonal skills with positive learning attitude.
• Keen sense of fashion and a passion for the fashion industry.