Contract Assistant Manager/Manager/Senior Manager, Communications

Singapore Public Service; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

The Singapore Tourism Board (STB) is seeking a communications/public relations specialist to support media relations, stakeholder engagement and marketing campaigns across Singapore. The role focuses on developing PR plans, crafting media materials, coordinating events, and monitoring coverage to safeguard STB’s identity and reputation.

You will contribute to the STB Annual Report and Singapore Tourism Awards 2028, working with internal teams and regional offices.

Qualifications

• Excellent command of written and spoken English.
• Strong team player with good interpersonal skills to manage stakeholders.
• Strong media relations.
• Presentation and public speaking skills.
• Highly motivated, organised, adaptable, able to multitask and work under pressure.
• Experience with project management is a bonus.
• At least 3 years working experience in public relations, corporate communications or journalism.

Responsibilities

• Provide support on media-related matters to Line Units and Regional Offices.
• Develop and execute integrated PR plans and craft media materials (press releases, speeches, talking points).
• Manage media events, handle media queries and monitor coverage.
• Identify and advise on potential issues; develop plans to manage crises.
• Engage internal and external stakeholders on media communications strategies.
• Collaborate with marketing teams to integrate media initiatives in campaigns.
• Oversee STB’s Annual Report production and related communications tasks.

Skills

Media relations

Public speaking

Stakeholder mgmt

Crisis communications

Project management

English proficiency

Multitasking

Job description

[What the role is]

The Singapore Tourism Board’s (STB) Communications Division resides within the Marketing Group. The team supports STB in the area of public relations, media engagement and marketing campaigns to drive corporate and destination messaging and safeguards STB’s corporate identity and reputation. The Officer is responsible for providing support on media-related matters to STB’s Line Units and Regional Offices in support of tourism development in Singapore, and to promote STB’s destination campaigns and initiatives to the public, stakeholders, and the media. The officer plays a critical role in ensuring STB’s communication and public relations activities are effective, efficient, and aligned with the board's objectives and values.

[What you will be working on]

As a communications / public relations specialist, you will provide support on media-related matters to Line Units and Regional Offices in support of tourism development in Singapore. Specifically, your role includes:

• Communications Planning & Message Development : Advise on integrated PR approaches to projects; develop and execute integrated PR plans; craft media materials including press releases, speeches, message houses, media responses and interview talking point. Provide support to ROs on above where required.


• Media Engagement (traditional, online and social) : Cultivate media, manage media events, handle media queries, sound out media on interesting story angles, facilitate media interviews and monitor/analyse media coverage


• Crisis Communications & Issues Management : Identify, anticipate and advise on potential issues; develop communications plans to manage issues and crises


• Stakeholder Engagement & Management : Manage and advise internal and relevant external stakeholders on media communications and public relations strategies and execution


• Marketing Communications : Work with marketing teams on integrating media communications initiatives within marketing strategies and campaigns/activities for key projects


• STB Annual Report : Oversee the production of STB’s Annual Report


• Singapore Tourism Awards 2028 : Support the planning of STA 2028, a prestigious tourism sector award to recognise and celebrate individuals and organisations that deliver exceptional experiences and achieve enterprise excellence

[What we are looking for]

• Excellent command of written and spoken English


• Strong team player with good interpersonal skills to manage both internal and external stakeholders


• Strong media relations


• Presentation and public speaking skills


• Highly motivated, organised, adaptable, able to multitask, able to perform under pressure and within tight timelines


• Experience with project management will be a bonus


• At least 3 years working experience in public relations, corporate communications or journalism