Assistant Manager/Manager, Strategic Communications

Singapore Public Service; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Tourism Board (STB) is seeking a Strategic Communications Social Media Manager to lead the official channels (LinkedIn, Instagram, Facebook) and implement a cohesive content calendar aligned with STB's strategic priorities. The role involves creating engaging content, managing communities and coordinating with internal and external stakeholders.

You will drive brand narratives, monitor performance, and support events and partnerships to safeguard STB's reputation across digital

Qualifications

• At least 1 year of social media management experience.
• Strong verbal and written communication skills.
• Familiarity with Canva and CapCut.
• Good project management skills to execute tasks in a timely manner.
• Works well independently.
• Strong team player with good interpersonal skills to manage stakeholders.

Responsibilities

• Manage STB's social media corporate channels and develop a cohesive content calendar.
• Curate and create content (copywriting, editing, photography, filming) for an integrated social strategy.
• Monitor, review and track social media performance.
• Oversee community management and build an engaged online community.
• Support events coverage, partnerships, and manage crises as needed.
• Support media monitoring and corporate events.

Job description

What the role is

The Singapore Tourism Board’s (STB) Communications Division resides within the Marketing Group. The team supports STB in the area of public relations, media engagement and marketing campaigns to drive corporate and destination messaging and safeguards STB’s corporate identity and reputation. As a Strategic Communications Officer, you will be responsible for shaping STB's corporate identity and keeping audiences informed of STB’s latest developments, through a variety of communications channels and strategies. You will oversee and manage the corporate social media channels of Singapore Tourism Board and be responsible for the overarching social strategy, planning of the social content calendar as well as the curation and development of the content.

What you will be working on

As a Strategic Communications Social Media Manager , you will manage STB's social media corporate channels, namely STB Instagram, Facebook and LinkedIn, to increase followers and engagement, develop advocates, and build STB’s corporate reputation as aligned with our strategic messages. The work involves developing a cohesive content calendar that support the Board’s strategic objectives and key messages, creating engaging content and managing our social media community.

Key responsibilities include

• Oversee and manage STB’s corporate social accounts on Linkedin, Instagram and Facebook, including planning of the social content calendar and ensuring consistency in content
• Curate and create content (copywriting, editing, photography, filming etc) that strengthens understanding of STB's role and priorities and Singapore tourism through an integrated social content strategy. Examples include but not limited to employer branding, policies and enforcement, tourism careers and technology adoption.
• Monitor, review and track social media performance
• Oversee community management and build an engaged online community
• Otheractivities includeevent/on-ground coverage, overseeingfilming/photography and content partnerships, and managing issues and crises.

Others

• Support media monitoring efforts across all media and social channels.
• Support for corporate events such as Tourism Industry Conference and Singapore Tourism Awards etc.
• Corporate logo guardianship - to oversee corporate logo guidelines, provide guidance and facilitate usage with both internal and external stakeholders, particularly for social and video content.

What we are looking for

• At least 1 year of social media management experience, including areas like planning of social calendar, development and curation of social content and copywriting, paid social media advertising, social media monitoring etc.
• Strong verbal and written communication skills
• Familiarity with tools such as Canva and CapCut
• Good project management skills to execute tasks in a timely manner, with attention to detail while managing multiple projects
• Works well independently
• Strong team player with good interpersonal skills to manage both internal and external stakeholders

Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.