Senior Communications Lead – PR & Media Strategy | Flexible Work

Singapore Tourism Board; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Tourism Board in Singapore seeks a communications/public relations specialist to support media-related matters for tourism development. You will craft materials, manage media events, and monitor coverage to ensure effective PR execution.

You will work with Line Units and Regional Offices, collaborate with marketing on campaigns, and contribute to STB Annual Report and Singapore Tourism Awards 2028.

Qualifications

• Excellent command of written and spoken English.
• Strong interpersonal skills to manage internal and external stakeholders.
• Strong media relations.
• Presentation and public speaking skills.
• Experience with project management is a bonus.
• At least 3 years working experience in public relations, corporate communications or journalism.

Responsibilities

• Provide support on media-related matters to Line Units and Regional Offices for tourism development in Singapore.
• Advise on integrated PR approaches and develop/execute PR plans; craft media materials (press releases, speeches, media responses).
• Cultivate media, manage media events, handle queries, and monitor coverage.
• Identify potential issues, develop plans to manage crises.
• Manage internal and external stakeholder communications strategies and execution.
• Collaborate with marketing teams to integrate media initiatives within campaigns.
• Oversee production of STB’s Annual Report.
• Support planning of Singapore Tourism Awards 2028.

Skills

Excellent command of written and spoke

Strong media relations

Presentation and public speaking

Team player

Multitask under pressure

Job description

Singapore Tourism Board in Singapore seeks a communications/public relations specialist to support media-related matters for tourism development. You will craft materials, manage media events, and monitor coverage to ensure effective PR execution.

You will work with Line Units and Regional Offices, collaborate with marketing on campaigns, and contribute to STB Annual Report and Singapore Tourism Awards 2028.