Senior Communications & Media Relations Lead

Singapore Public Service; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

The Singapore Tourism Board (STB) is seeking a communications/public relations specialist to support media relations, stakeholder engagement and marketing campaigns across Singapore. The role focuses on developing PR plans, crafting media materials, coordinating events, and monitoring coverage to safeguard STB’s identity and reputation.

You will contribute to the STB Annual Report and Singapore Tourism Awards 2028, working with internal teams and regional offices.

Qualifications

• Excellent command of written and spoken English.
• Strong team player with good interpersonal skills to manage stakeholders.
• Strong media relations.
• Presentation and public speaking skills.
• Highly motivated, organised, adaptable, able to multitask and work under pressure.
• Experience with project management is a bonus.
• At least 3 years working experience in public relations, corporate communications or journalism.

Responsibilities

• Provide support on media-related matters to Line Units and Regional Offices.
• Develop and execute integrated PR plans and craft media materials (press releases, speeches, talking points).
• Manage media events, handle media queries and monitor coverage.
• Identify and advise on potential issues; develop plans to manage crises.
• Engage internal and external stakeholders on media communications strategies.
• Collaborate with marketing teams to integrate media initiatives in campaigns.
• Oversee STB’s Annual Report production and related communications tasks.

Skills

Media relations

Public speaking

Stakeholder mgmt

Crisis communications

Project management

English proficiency

Multitasking

Job description

The Singapore Tourism Board (STB) is seeking a communications/public relations specialist to support media relations, stakeholder engagement and marketing campaigns across Singapore. The role focuses on developing PR plans, crafting media materials, coordinating events, and monitoring coverage to safeguard STB’s identity and reputation.

You will contribute to the STB Annual Report and Singapore Tourism Awards 2028, working with internal teams and regional offices.