China Growth Marketing Manager (WeChat & Douyin)

Seoulstart; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Seoulstart is seeking a Growth Marketing Manager for the Greater China region, based in Singapore. You will own and scale China-native paid channels on platforms like WeChat, Baidu, Douyin, and Xiaohongshu, while leading testing to prove viability and optimizing landing pages for Chinese users.

The role requires 5+ years in digital marketing focused on China, with high proficiency in Mandarin and English, and strong knowledge of China ad formats and regulations.

Qualifications

• 5+ years in digital marketing running hands-on China-native paid campaigns.
• Fluent in Mandarin Chinese and English.
• Knowledge of China platform mechanics, ad formats, targeting, and content regulations.

Responsibilities

• Launch and scale China-native paid channels including WeChat, Baidu, Douyin, and Xiaohongshu.
• Run a testing roadmap that proves channel viability before scaling spend.
• Own web optimization and landing page localization for Chinese users.

Skills

China-paid campaigns

Mandarin Chinese

English fluency

Digital marketing

Web optimization

Landing page localization

Tools

China analytics tools

Attribution tools

Job description

Seoulstart is seeking a Growth Marketing Manager for the Greater China region, based in Singapore. You will own and scale China-native paid channels on platforms like WeChat, Baidu, Douyin, and Xiaohongshu, while leading testing to prove viability and optimizing landing pages for Chinese users.

The role requires 5+ years in digital marketing focused on China, with high proficiency in Mandarin and English, and strong knowledge of China ad formats and regulations.