Growth Marketing Manager, Greater China

Stripe, Inc.; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

Stripe is seeking a China Growth Marketer to own the launch, testing, and scale of paid media and growth channels for the Chinese market. You will identify channels, build playbooks, and prove value before scaling investments across WeChat, Baidu, Douyin, Xiaohongshu, Zhihu, Bilibili, and other platforms.

You will partner with regional marketing, analytics, product marketing, and sales to ensure paid media supports Stripe's growth objectives in China, while maintaining global alignment and rapid

Qualifications

• 5+ years of digital marketing experience with significant hands-on experience running paid campaigns on China-native platforms (WeChat, Baidu, Douyin, Xiaohongshu, or similar)
• High professional fluency in Mandarin Chinese and English — able to write ad copy and communicate strategy in both languages
• Deep knowledge of the China digital marketing ecosystem: platform mechanics, ad formats, targeting capabilities, content regulations, and user behavior patterns
• Experience launching new channels from scratch — demonstrated ability to take a channel from 0 to 1, prove its value, and scale it
• Strong analytical skills — ability to analyze campaign data, identify trends, and make data-driven optimization decisions
• Experience in B2B marketing, SaaS, developer tools, fintech, or high-growth technology companies
• Self-starter mentality — ability to drive strategic and tactical work forward with minimal oversight in a fast-moving environment
• Excellent written communication skills — can write concise, clear updates for a global audience with varying levels of paid media expertise

Responsibilities

• Launch and scale paid media channels specific to the China market — including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms (e.g., Tencent Guangdiantong, ByteDance Pangolin)
• Develop and execute a testing roadmap to prove channel viability: define hypotheses, run experiments, measure incrementality, and make go/no-go recommendations on scaling investment
• Own web optimization and landing page localization for Chinese audiences — ensuring Stripe's web presence converts effectively for local users
• Build measurement frameworks for China-specific channels, partnering with analytics to attribute performance through to signups, activations, and revenue
• Manage campaign budgets, pacing, and performance reporting — communicating results clearly to stakeholders across time zones
• Bring the skills and experience to unblock, set up and navigate media platforms and partnerships in the market
• Stay current on China's digital marketing landscape: platform algorithm changes, content regulations, privacy laws (PIPL), and emerging channels
• Partner with regional marketing, sales, and product marketing to align paid media with broader China go-to-market strategy
• Write concise performance updates and strategic recommendations for a global audience that ranges from paid media specialists to senior leadership

Skills

Digital marketing

Paid campaigns

Mandarin Chinese

English

Analytics

B2B SaaS

Global collaboration

Tools

WeChat Ads

Baidu SEM

Douyin

Xiaohongshu

Zhihu

Bilibili

Job description

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments — from startups to the largest enterprises.

What you'll do

As a China Growth Marketer, you will own launching, proving out, and scaling paid media and growth marketing channels for the Chinese market. This is a 0-to-1 role: you'll identify the right channels, build the playbooks, and demonstrate what works before scaling investment. You'll work across paid channels native to China (WeChat, Baidu, Douyin, Xiaohongshu, Zhihu, Bilibili, and others), as well as broader growth marketing levers like web optimization, content distribution, and landing page localization for Chinese users.

You will be the in-house expert on how to reach Chinese developers, founders, and business operators through digital channels, bringing deep knowledge of the local ecosystem, platform mechanics, regulatory environment, and user behavior. You'll partner cross-functionally with regional marketing, analytics, creative, product marketing, and sales to ensure paid media supports Stripe's growth objectives in China.

Responsibilities

• Launch and scale paid media channels specific to the China market — including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms (e.g., Tencent Guangdiantong, ByteDance Pangolin)
• Develop and execute a testing roadmap to prove channel viability: define hypotheses, run experiments, measure incrementality, and make go/no-go recommendations on scaling investment
• Own web optimization and landing page localization for Chinese audiences — ensuring Stripe's web presence converts effectively for local users
• Build measurement frameworks for China-specific channels, partnering with analytics to attribute performance through to signups, activations, and revenue
• Manage campaign budgets, pacing, and performance reporting — communicating results clearly to stakeholders across time zones
• Bring the skills and experience to unblock, set up and navigate media platforms and partnerships in the market.
• Stay current on China's digital marketing landscape: platform algorithm changes, content regulations, privacy laws (PIPL), and emerging channels
• Partner with regional marketing, sales, and product marketing to align paid media with broader China go-to-market strategy
• Write concise performance updates and strategic recommendations for a global audience that ranges from paid media specialists to senior leadership

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 5+ years of digital marketing experience with significant hands-on experience running paid campaigns on China-native platforms (WeChat, Baidu, Douyin, Xiaohongshu, or similar)
• High professional fluency in Mandarin Chinese and English — able to write ad copy, review creative, and communicate strategy in both languages as this role will be heavily involved in the businesses in the Greater China region
• Deep knowledge of the China digital marketing ecosystem: platform mechanics, ad formats, targeting capabilities, content regulations, and user behavior patterns
• Experience launching new channels from scratch — demonstrated ability to take a channel from 0 to 1, prove its value, and scale it
• Strong analytical skills — ability to analyze campaign data, identify trends, and make data-driven optimization decisions
• Experience in B2B marketing, SaaS, developer tools, fintech, or high-growth technology companies
• Self-starter mentality — ability to drive strategic and tactical work forward with minimal oversight in a fast-moving environment
• Excellent written communication skills — can write concise, clear updates for a global audience with varying levels of paid media expertise

Preferred qualifications

• 7+ years of digital marketing experience with deep China market specialization
• Experience marketing to developers or technical audiences in China
• Familiarity with China-specific analytics and attribution tools
• Experience with web optimization, CRO, or landing page testing for Chinese audiences
• Understanding of China's regulatory environment as it relates to digital advertising (PIPL, CAC content regulations, industry-specific ad restrictions)
• Experience working in a global company with cross-timezone collaboration