China Growth Marketer: Build & Scale 0→1 Paid Channels

Stripe, Inc.; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

Stripe is seeking a China Growth Marketer to own the launch, testing, and scale of paid media and growth channels for the Chinese market. You will identify channels, build playbooks, and prove value before scaling investments across WeChat, Baidu, Douyin, Xiaohongshu, Zhihu, Bilibili, and other platforms.

You will partner with regional marketing, analytics, product marketing, and sales to ensure paid media supports Stripe's growth objectives in China, while maintaining global alignment and rapid

Qualifications

• 5+ years of digital marketing experience with significant hands-on experience running paid campaigns on China-native platforms (WeChat, Baidu, Douyin, Xiaohongshu, or similar)
• High professional fluency in Mandarin Chinese and English — able to write ad copy and communicate strategy in both languages
• Deep knowledge of the China digital marketing ecosystem: platform mechanics, ad formats, targeting capabilities, content regulations, and user behavior patterns
• Experience launching new channels from scratch — demonstrated ability to take a channel from 0 to 1, prove its value, and scale it
• Strong analytical skills — ability to analyze campaign data, identify trends, and make data-driven optimization decisions
• Experience in B2B marketing, SaaS, developer tools, fintech, or high-growth technology companies
• Self-starter mentality — ability to drive strategic and tactical work forward with minimal oversight in a fast-moving environment
• Excellent written communication skills — can write concise, clear updates for a global audience with varying levels of paid media expertise

Responsibilities

• Launch and scale paid media channels specific to the China market — including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms (e.g., Tencent Guangdiantong, ByteDance Pangolin)
• Develop and execute a testing roadmap to prove channel viability: define hypotheses, run experiments, measure incrementality, and make go/no-go recommendations on scaling investment
• Own web optimization and landing page localization for Chinese audiences — ensuring Stripe's web presence converts effectively for local users
• Build measurement frameworks for China-specific channels, partnering with analytics to attribute performance through to signups, activations, and revenue
• Manage campaign budgets, pacing, and performance reporting — communicating results clearly to stakeholders across time zones
• Bring the skills and experience to unblock, set up and navigate media platforms and partnerships in the market
• Stay current on China's digital marketing landscape: platform algorithm changes, content regulations, privacy laws (PIPL), and emerging channels
• Partner with regional marketing, sales, and product marketing to align paid media with broader China go-to-market strategy
• Write concise performance updates and strategic recommendations for a global audience that ranges from paid media specialists to senior leadership

Skills

Digital marketing

Paid campaigns

Mandarin Chinese

English

Analytics

B2B SaaS

Global collaboration

Tools

WeChat Ads

Baidu SEM

Douyin

Xiaohongshu

Zhihu

Bilibili

Job description

Stripe is seeking a China Growth Marketer to own the launch, testing, and scale of paid media and growth channels for the Chinese market. You will identify channels, build playbooks, and prove value before scaling investments across WeChat, Baidu, Douyin, Xiaohongshu, Zhihu, Bilibili, and other platforms.

You will partner with regional marketing, analytics, product marketing, and sales to ensure paid media supports Stripe's growth objectives in China, while maintaining global alignment and rapid