Growth Marketing Manager, Greater China

Stripe; Singapore; On-site; SGD 164,000 - 247,000; Full time

Benefits offered by this job

Equity

Bonus/Commissions

Retirement plan

Health benefits

Wellness stipend

Job summary

Stripe is seeking a China Growth Marketer in Singapore to launch and scale paid media for the Chinese market. You will identify channels like WeChat, Baidu, Douyin, Xiaohongshu, and Zhihu, build playbooks, and prove value before scaling investments.

You’ll collaborate with regional marketing, analytics, creative, product marketing, and sales to align paid media with Stripe’s growth objectives in China, while ensuring compliance with local regulations.

Qualifications

• 5+ years of digital marketing experience with significant hands-on experience running paid campaigns on China-native platforms (WeChat, Baidu, Douyin, Xiaohongshu, or similar).
• High professional fluency in Mandarin Chinese and English — able to write ad copy, review creative, and communicate strategy in both languages.
• Deep knowledge of the China digital marketing ecosystem: platform mechanics, ad formats, targeting capabilities, content regulations, and user behavior patterns.
• Experience launching new channels from scratch — demonstrated ability to take a channel from 0 to 1, prove its value, and scale it.
• Strong analytical skills — ability to analyze campaign data, identify trends, and make data-driven optimization decisions.
• Experience in B2B marketing, SaaS, developer tools, fintech, or high-growth technology companies.
• Self-starter mentality — ability to drive strategic and tactical work forward with minimal oversight in a fast-moving environment.
• Excellent written communication skills — can write concise, clear updates for a global audience with varying levels of paid media expertise.

Responsibilities

• Launch and scale paid media channels specific to the China market — including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms (e.g., Tencent Guangdiantong, ByteDance Pangolin)
• Develop and execute a testing roadmap to prove channel viability: define hypotheses, run experiments, measure incrementality, and make go/no-go recommendations on scaling investment
• Own web optimization and landing page localization for Chinese audiences — ensuring Stripe's web presence converts effectively for local users
• Build measurement frameworks for China-specific channels, partnering with analytics to attribute performance through to signups, activations, and revenue
• Manage campaign budgets, pacing, and performance reporting — communicating results clearly to stakeholders across time zones
• Bring the skills and experience to unblock, set up and navigate media platforms and partnerships in the market.
• Stay current on China's digital marketing landscape: platform algorithm changes, content regulations, privacy laws (PIPL), and emerging channels
• Partner with regional marketing, sales, and product marketing to align paid media with broader China go-to-market strategy
• Write concise performance updates and strategic recommendations for a global audience that ranges from paid media specialists to senior leadership

Skills

Mandarin Chinese

English

Digital marketing

Data analytics

Channel strategy

B2B SaaS marketing

Startup/growth mindset

Cross-functional collaboration

China market knowledge

Tools

WeChat Ads

Baidu SEM

Douyin

Xiaohongshu

Zhihu

Bilibili

Job description

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About The Team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments — from startups to the largest enterprises.

What you'll do

As a China Growth Marketer, you will own launching, proving out, and scaling paid media and growth marketing channels for the Chinese market. This is a 0-to-1 role: you'll identify the right channels, build the playbooks, and demonstrate what works before scaling investment. You'll work across paid channels native to China (WeChat, Baidu, Douyin, Xiaohongshu, Zhihu, Bilibili, and others), as well as broader growth marketing levers like web optimization, content distribution, and landing page localization for Chinese users.

You will be the in-house expert on how to reach Chinese developers, founders, and business operators through digital channels, bringing deep knowledge of the local ecosystem, platform mechanics, regulatory environment, and user behavior. You'll partner cross-functionally with regional marketing, analytics, creative, product marketing, and sales to ensure paid media supports Stripe's growth objectives in China.

Responsibilities

• Launch and scale paid media channels specific to the China market — including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms (e.g., Tencent Guangdiantong, ByteDance Pangolin)
• Develop and execute a testing roadmap to prove channel viability: define hypotheses, run experiments, measure incrementality, and make go/no-go recommendations on scaling investment
• Own web optimization and landing page localization for Chinese audiences — ensuring Stripe's web presence converts effectively for local users
• Build measurement frameworks for China-specific channels, partnering with analytics to attribute performance through to signups, activations, and revenue
• Manage campaign budgets, pacing, and performance reporting — communicating results clearly to stakeholders across time zones
• Bring the skills and experience to unblock, set up and navigate media platforms and partnerships in the market.
• Stay current on China's digital marketing landscape: platform algorithm changes, content regulations, privacy laws (PIPL), and emerging channels
• Partner with regional marketing, sales, and product marketing to align paid media with broader China go-to-market strategy
• Write concise performance updates and strategic recommendations for a global audience that ranges from paid media specialists to senior leadership

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum Requirements

• 5+ years of digital marketing experience with significant hands-on experience running paid campaigns on China-native platforms (WeChat, Baidu, Douyin, Xiaohongshu, or similar)
• High professional fluency in Mandarin Chinese and English — able to write ad copy, review creative, and communicate strategy in both languages
• Deep knowledge of the China digital marketing ecosystem: platform mechanics, ad formats, targeting capabilities, content regulations, and user behavior patterns
• Experience launching new channels from scratch — demonstrated ability to take a channel from 0 to 1, prove its value, and scale it
• Strong analytical skills — ability to analyze campaign data, identify trends, and make data-driven optimization decisions
• Experience in B2B marketing, SaaS, developer tools, fintech, or high-growth technology companies
• Self-starter mentality — ability to drive strategic and tactical work forward with minimal oversight in a fast-moving environment
• Excellent written communication skills — can write concise, clear updates for a global audience with varying levels of paid media expertise

Preferred Qualifications

• 7+ years of digital marketing experience with deep China market specialization
• Experience marketing to developers or technical audiences in China
• Familiarity with China-specific analytics and attribution tools
• Experience with web optimization, CRO, or landing page testing for Chinese audiences
• Understanding of China's regulatory environment as it relates to digital advertising (PIPL, CAC content regulations, industry-specific ad restrictions)
• Experience working in a global company with cross-timezone collaboration

In-office expectations

Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in Stripe Delivery Center roles in Mexico City, Mexico, Bengaluru, India, and Dublin, Ireland work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible.

Pay and benefits

The annual salary range for this role in the primary location is SGD 164,300 - SGD 246,500. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.

Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.

We look forward to hearing from you.

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.