China Digital Marketing & Events Specialist

STRACO LEISURE PTE. LTD.; Singapore; On-site; SGD 40,000 - 72,000; Full time

Job summary

STRACO Leisure Pte. Ltd. is seeking a dynamic marketing professional to support integrated campaigns across Chinese digital platforms, with emphasis on Xiaohongshu, WeChat and Weibo.

The role covers digital marketing, social media, content management and promotional activities to boost brand exposure and audience engagement. You will also coordinate events, maintain marketing materials and collaborate with internal teams and external partners to ensure successful execution of campaigns and sales

Qualifications

• Diploma or Bachelor’s degree in Digital Marketing, Business, or related discipline.
• Relevant experience or practical exposure in digital marketing, social media management, content creation or campaign execution. Fresh graduates with relevant skills and portfolios are welcome to apply.
• Sound understanding of Chinese digital platforms, particularly Xiaohongshu and WeChat, including their content formats, audience behavior, engagement strategies and campaign execution.
• Familiarity with digital marketing analytics, social media management tools and content creation applications such as Canva, CapCut or Adobe Creative Suite.
• Creative, resourceful and digitally savvy, with a keen interest in emerging social media trends and consumer behavior.
• Proactive, detail-oriented and a collaborative team player who can work independently in a fast-paced environment.
• Proficient in Microsoft Office applications and willing to support events or marketing activities outside regular business hours when required.

Responsibilities

• Digital Marketing and Campaign Execution: Plan, coordinate and execute digital marketing campaigns across Chinese platforms, particularly Xiaohongshu, WeChat, Weibo and Douyi, as well as other relevant social media channels.
• Develop engaging, platform-specific content, including copywriting, English to Chinese translation, visuals and short-form videos, tailored to target audiences.
• Coordinate influencer/KOL collaborations, digital promotions and content partnerships to enhance brand visibility and audience engagement.
• Monitor campaign performance and digital engagement metrics, providing insights and recommendations to optimize campaign effectiveness.
• Marketing and Event Support: Support the planning and execution of marketing campaigns, seasonal promotions, corporate events, media activities and brand activations.
• Coordinate with internal teams, agencies and vendors to ensure timely delivery of marketing materials and campaign activities.
• Maintain and update website content, social media platforms, digital displays and promotional materials in accordance with brand guidelines.
• Sales and Administrative Support: Provide sales and operational support, including preparation of quotations, booking orders, event orders, reports and related documentation.
• Maintain accurate sales records, customer databases and event information to support departmental reporting and coordination.
• Liaise with internal departments to facilitate event arrangements, client bookings and operational requirements.
• Other Responsibilities: Undertake other duties as assigned to support departmental and organizational objectives.

Skills

Digital marketing

Social media management

Content creation

Campaign execution

English to Chinese translation

Education

Diploma or Bachelor's degree in Digital Marketing, Business, or related discipline

Tools

Canva

CapCut

Adobe Creative Suite

Job description

STRACO Leisure Pte. Ltd. is seeking a dynamic marketing professional to support integrated campaigns across Chinese digital platforms, with emphasis on Xiaohongshu, WeChat and Weibo.

The role covers digital marketing, social media, content management and promotional activities to boost brand exposure and audience engagement. You will also coordinate events, maintain marketing materials and collaborate with internal teams and external partners to ensure successful execution of campaigns and sales