Marketing & Communications Strategist

Straco Leisure Pte Ltd; Singapore; Presencial; SGD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Straco Leisure Pte Ltd in Singapore is seeking a Marketing Specialist to support planning and execution of integrated marketing campaigns for attractions, experiences and events. You will coordinate campaign messaging, promotional content and partnerships with internal teams and external partners.

With 2+ years in marketing, you will manage budgets, timelines and deliverables, while tracking KPIs and delivering post-campaign insights to optimize performance across online and offline channels.

Formación

• Bachelor's degree in marketing, communications, business management or equivalent.
• Minimum two years of relevant experience in marketing, communications, partnerships, promotions or related role.
• Good understanding of integrated marketing and communications across online and offline channels.
• Experience with digital marketing platforms and analytics tools is a plus.
• Strong project coordination and organisational skills; able to manage multiple projects and deadlines.

Responsabilidades

• Support the planning and execution of integrated marketing campaigns and promotional initiatives for the Attraction's products, experiences, events and seasonal programmes to drive visitation, ticket sales, revenue and brand awareness.
• Coordinate the development and production of marketing communications and collateral, including campaign messaging, copy, promotional content, brochures, posters, signage and creative briefs, ensuring accuracy and brand consistency.
• Develop and manage marketing partnerships, cross-promotions and collaborative initiatives with tourism, corporate, lifestyle and commercial partners to extend campaign reach and support revenue generation.
• Coordinate with internal departments, external partners, vendors and service providers to ensure marketing initiatives and deliverables are implemented on time and within requirements.
• Support the planning and execution of marketing events and activations, including onsite branding, promotional mechanics, guest communications, partner coordination and operational requirements.
• Work with the Digital Marketing team to ensure campaign messaging and promotions align across online and offline channels.
• Monitor and evaluate campaign performance against KPIs and prepare post-campaign reports with insights and recommendations.
• Manage assigned marketing budgets, timelines and deliverables to ensure expenditures stay within budgets.
• Maintain accurate records of campaign plans, partnerships, quotations, invoices and reports.
• Undertake other marketing, communications, branding, partnership and related projects as assigned by the Head of Department.

Conocimientos

Campaign planning

Stakeholder coordination

Content creation

Brand awareness

Campaign analytics

Educación

Bachelor's Degree in Marketing, Communications, Business Management or equivalent

Herramientas

Google Analytics

Meta Business Suite

Adobe Creative Suite

Video editing tools

Descripción del empleo

Straco Leisure Pte Ltd in Singapore is seeking a Marketing Specialist to support planning and execution of integrated marketing campaigns for attractions, experiences and events. You will coordinate campaign messaging, promotional content and partnerships with internal teams and external partners.

With 2+ years in marketing, you will manage budgets, timelines and deliverables, while tracking KPIs and delivering post-campaign insights to optimize performance across online and offline channels.