Marketing Director - Contract

QUESS SELECTION & SERVICES PTE. LTD.; Singapore; Vor Ort; SGD 70.000 - 110.000; Vollzeit

Zusammenfassung

QUESS SELECTION & SERVICES PTE. LTD. Singapore seeks an experienced marketing professional to develop and execute strategies that align with business objectives, brand positioning, and growth priorities.

You will manage brand messaging, digital marketing, and cross‑functional campaigns across markets, overseeing content development, social media, partnerships, and performance analytics. The role emphasizes Mandarin‑language proficiency to support communications with Mandarin‑speaking

Qualifikationen

• Bachelor's degree in Marketing, Communications or related discipline.
• Minimum 5 years of relevant marketing experience including digital marketing, brand communications, or social media management.
• Proficiency in written and spoken Mandarin is preferred for cross‑market communication.
• Ability to develop and execute marketing strategies across multiple digital platforms and markets.

Aufgaben

• Develop and implement marketing strategies aligned with business objectives, brand positioning, and growth priorities.
• Establish marketing plans, campaign objectives, and performance targets.
• Coordinate marketing activities across different markets and ensure consistent brand messaging.
• Oversee brand positioning, messaging, and communications across channels.
• Lead digital marketing initiatives, including social media strategy and content development.
• Plan and execute integrated campaigns for product launches, partnerships, and events.
• Monitor campaign results and manage budgets in line with plans.
• Demonstrate strong analytical, leadership, and project management skills.

Kenntnisse

Marketing strategy

Brand management

Digital marketing

Social media management

Content marketing

Campaign planning

Analytics and reporting

Leadership and cross-functional

Mandarin proficiency

Ausbildung

Bachelor's degree in Marketing, Communications or related discipline

Jobbeschreibung

Key Responsibilities:

Marketing Strategy and Planning

• Develop and implement marketing strategies aligned with the company's business objectives, brand positioning, and growth priorities.
• Establish marketing plans, campaign objectives, performance targets
• Identify market trends, audience behaviour, and digital marketing opportunities to strengthen the company's market presence.
• Coordinate marketing activities across different markets and ensure consistent brand messaging.

Brand Management and Communications

• Oversee brand positioning, brand messaging, and marketing communications across relevant channels.
• Develop and maintain consistent brand identity and tone of voice across digital platforms and marketing materials.
• Lead the development of marketing content, including articles, newsletters, product communications, and educational materials.
• Collaborate with internal teams and external partners to strengthen brand awareness and reputation.

Digital Marketing and Social Media

• Lead digital marketing initiatives, including social media strategy, content marketing, and online community development.
• Oversee the company's social media channels, including X, YouTube, TikTok, Instagram, Facebook, LinkedIn, and other relevant platforms.
• Develop strategies to increase brand visibility, audience growth, engagement, and content reach.
• Monitor digital marketing performance and implement data-driven improvements to campaign effectiveness.
• Identify emerging platforms, digital trends, and innovative marketing approaches to support business growth.

Marketing Campaigns and Product Promotion

• Plan and execute integrated marketing campaigns for product launches, partnerships, sponsorships, brand activations, and corporate events.
• Work closely with product, business development, branding, events, and other relevant teams to align marketing initiatives with business priorities.
• Develop compelling product marketing messages that communicate product value propositions to target audiences.
• Manage relationships with influencers, key opinion leaders (KOLs), community partners, and other external stakeholders.

Marketing Analytics and Budget Management

• Monitor marketing campaign results, digital engagement, audience growth, and other relevant performance metrics.
• Analyse campaign data and prepare regular reports with actionable recommendations.
• Manage marketing resources and budgets in line with approved plans and business priorities.
• Evaluate campaign effectiveness and recommend improvements to optimize marketing ROI.

Job Requirements:

• Bachelor's degree in Marketing, Communications or related discipline.
• Minimum 5 years of relevant experience in marketing, digital marketing, brand communications, or social media management
• Proficiency in written and spoken Mandarin is preferred to facilitate regular business communication and correspondence with Mandarin-speaking business counterparts as part of the role's responsibilities.
• Ability to develop and execute marketing strategies across multiple digital platforms and markets.
• Strong experience in brand development, content strategy, integrated marketing campaigns, and audience engagement.
• Demonstrated ability to manage cross-functional projects and collaborate with internal and external stakeholders.
• Strong analytical, leadership, communication, and project management skills.
• Ability to interpret marketing performance data and translate insights into actionable business strategies.