Category Manager - Data-Driven Growth in Health & Beauty

DFI Retail Group; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Guardian Health & Beauty, Singapore’s leading health and beauty retailer, seeks a Category Manager to drive sales, optimize assortments, plan promotions, and maintain supplier partnerships across 110+ stores and its online platform.

The role emphasizes data-driven decision making, market insight, and cross-functional collaboration to sustain growth and profitability in a dynamic retail environment.

Qualifications

• Diploma or Bachelor's degree in Business, Marketing, or related field.
• 4–6 years of relevant retail or FMCG experience, preferably merchandising or category management.
• Strong understanding of customer-centric business models.
• Excellent written and spoken English.
• Strong knowledge of market dynamics and consumer trends.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Excellent presentation, communication, and negotiation skills.
• Analytical capabilities with the ability to translate data into insights.
• Energetic, creative, collaborative, and highly adaptable.
• Organized and results-driven with a proactive mindset.
• Team player with the ability to promote cross-functional collaboration.
• Effective in decision-making and responsive to a fast-changing environment.
• Comfortable communicating across all levels of the organization.

Responsibilities

• Drive category sales, gross profit, and income goals by monitoring market trends and developing strategies to grow market share and counter competition.
• Inventory Management: Implement effective inventory management processes to ensure an optimal product mix that meets customer needs while minimizing shrinkage.
• Promotion Planning: Plan and execute promotional campaigns that create excitement and drive incremental sales in-store.
• Range Review & Assortment Optimization: Conduct regular range reviews to ensure the right assortment mix is in place to drive productivity, meet shopper needs, and eliminate underperforming SKUs.
• Category & Brand Strategy: Oversee the implementation of category strategies, including the development of private label or house brand products.
• Relationship Management: Build and maintain strong relationships with suppliers and internal stakeholders to align on business objectives.
• Market Insight: Stay updated on consumer behavior, market developments, and competitor activities to inform category strategies.
• Pricing Strategy: Develop and implement competitive pricing strategies that offer value to customers while supporting profitability.
• Reporting & Analysis: Prepare weekly/monthly category performance reports with actionable insights and recommendations.
• Promotion Evaluation: Evaluate the effectiveness of promotional campaigns and provide insights for continuous improvement.

Skills

Analytical thinking

Communication

Negotiation

Data-driven decision making

Education

Diploma or Bachelor's degree in Business or Marketing

Tools

Excel

PowerPoint

Job description

Guardian Health & Beauty, Singapore’s leading health and beauty retailer, seeks a Category Manager to drive sales, optimize assortments, plan promotions, and maintain supplier partnerships across 110+ stores and its online platform.

The role emphasizes data-driven decision making, market insight, and cross-functional collaboration to sustain growth and profitability in a dynamic retail environment.