Online Platform Lead: App & Web Growth

Guardian Health & Beauty; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Guardian Health & Beauty in Singapore seeks an Online Assistant Manager to own the Guardian App and Web, driving conversion, uptime, and customer experience across the own site.

You will translate business needs into BRDs, align stakeholders, and manage end-to-end releases with cross-functional teams to embed new capabilities into BAU.

This role requires strong analytics, CMS familiarity, and experience with omni‑channel retail dynamics in health & beauty.

Qualifications

• Diploma or Bachelor's degree in Business, E-Commerce, Information Systems, Marketing or a related discipline.
• 4–6 years' hands-on e-commerce or digital operations experience, ideally within an omnichannel retailer or health & beauty, grocery or pharmacy environment.
• Proven experience preparing business requirements, running UAT and taking system enhancements through to launch and BAU.
• Demonstrable experience improving online conversion – funnel analysis, A/B testing and checkout or product page optimisation – with quantified results.
• Experience preparing SOPs, training materials and operational documentation, and training non-technical users.
• Working knowledge of CMS and promotion engine administration (Magento, Salesforce Commerce Cloud or similar) and order management systems.
• Comfortable with digital analytics (GA4 or equivalent) and Excel for performance and operational tracking; familiar with Agile ways of working and Jira/Confluence.
• Understanding of Singapore e-commerce, payments, fulfilment and health & beauty category dynamics.
• Experience managing outsourced partners or vendors against service levels is an advantage.

Responsibilities

• Own site conversion performance against an annual target, focusing on add-to-cart and checkout stages.
• Analyse the funnel end to end to quantify drop-off and identify improvement opportunities.
• Maintain a test-and-fix backlog for product page content, search and navigation, cart and checkout flow.
• Design and run A/B and multivariate tests with clear hypotheses and success measures.
• Track performance metrics and report actionable recommendations for continuous improvement.
• Coordinate launch readiness across functions with clear timelines and owners.
• Hold business sign-off and launch recommendations for own site releases.
• Work with outsourcing partners to ensure service levels and effective cooperation.

Education

Bachelor's degree in Business, E-Commerce, Information Systems, Marketing or a related discipline

Tools

Magento

Salesforce Commerce Cloud

GA4

Excel

Jira/Confluence

Job description

Guardian Health & Beauty in Singapore seeks an Online Assistant Manager to own the Guardian App and Web, driving conversion, uptime, and customer experience across the own site.

You will translate business needs into BRDs, align stakeholders, and manage end-to-end releases with cross-functional teams to embed new capabilities into BAU.

This role requires strong analytics, CMS familiarity, and experience with omni‑channel retail dynamics in health & beauty.