Category Leader, O+O Growth & Strategy (SAPMENA)

l'oreal singapore pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

L’Oréal Singapore Pte. Ltd. is seeking a Category Manager to lead Offline & Online category strategies, optimizing assortment, pricing, promotions and merchandising to grow market share and sales.

The role emphasizes translating consumer insights into retail strategies and driving shopper experience across channels. You will guide markets with category visions, development of retailer stories, shopper research, and ROI-driven activations.

Qualifications

• Ability to analyze complex market data to build a long-term category strategy.
• Excellent communication skills to influence key stakeholders.
• Data-driven problem solving and results orientation.
• Strong cross-functional collaboration with internal and external partners.
• 8–10 years of experience in category management or related fields in Beauty & Personal Care.

Responsibilities

• Develop and champion the overall Category Management strategy aligned with global brands and local market needs.
• Translate insights into Category Growth Plans to influence product development and DMIs.
• Lead category visions and retailer selling stories to excite markets and partners.
• Pioneer shopper research to inform category solutions and shopper journey optimization.
• Design and recommend assortment, space, and merchandising guidelines based on shopper behavior and profitability.
• Provide pricing strategy input and measure promotional effectiveness to boost category performance.
• Design shopper activation programs offline and online to drive conversion and loyalty.
• Monitor ROI and performance; report findings to senior leadership with actionable recommendations.
• Develop budgets and capex guidance for shopper experiences and category initiatives.
• Run regional trainings to uplift capability of category teams and partners.

Skills

Strategic leadership

Category management

Shopper insights

Data analysis

Stakeholder influence

Education

Bachelor’s degree in business or marketing

Job description

L’Oréal Singapore Pte. Ltd. is seeking a Category Manager to lead Offline & Online category strategies, optimizing assortment, pricing, promotions and merchandising to grow market share and sales.

The role emphasizes translating consumer insights into retail strategies and driving shopper experience across channels. You will guide markets with category visions, development of retailer stories, shopper research, and ROI-driven activations.