Category Lead (Vertical Services) (all genders)

Helpling & Co. KG; Singapore; Hybrid; SGD 90,000 - 120,000; Full time

Job summary

A leading home and lifestyle service provider in Singapore seeks a Category Lead for Vertical Services. In this role, you will drive category strategy, enhance operational excellence, and manage a high-performing partner ecosystem. Ideal candidates have 5 years of experience in category management and a strong analytical mindset. Join us in redefining home & lifestyle services across APAC while enjoying a competitive salary and hybrid work flexibility.

Benefits

Competitive compensation

Performance bonus

Personal and professional development opportunities

Qualifications

• 5 years experience in category management, operations or business ownership roles.
• Proven experience in marketplaces, gig-economy platforms, logistics or service businesses.
• Strong operational understanding and ability to build structured systems.

Responsibilities

• Co-define and execute growth strategy for vertical services.
• Build and maintain a healthy pipeline of high-quality service partners.
• Analyse commercial and operational performance to identify improvement opportunities.

Skills

Category management

Operational excellence

Data analysis

Stakeholder management

Service quality

Job description

YOUR IMPACT - YOUR ROLE

As our Category Lead for Vertical Services you will be responsible for scaling Helpling Singapore’s non‑cleaning service categories and transforming them into a key growth engine. You will drive category strategy, strengthen operational excellence and build a high‑performing ecosystem of partners and service providers.

You’ll work across strategy, partner management, operations and product enablement — ensuring service quality, profitability, utilisation and customer satisfaction. This role is ideal for someone who enjoys building, optimising and scaling business functions from the ground up, especially in a fast‑moving environment.

WHAT YOU WILL DO

Category Strategy & Development

Co‑define and execute growth strategy for vertical services aligned with business goals.

Evaluate existing services to identify opportunities for enhancement, growth or repositioning.

Develop a sustainable roadmap for category expansion, profitability and service excellence.

Provider Operations & Partner Excellence

Establish scalable SOPs and workflows to support provider onboarding, readiness and performance.

Build and maintain a healthy pipeline of high‑quality service partners to meet demand and utilisation targets.

Set and track performance KPIs for partner agencies and service providers.

Lead partner engagement and improvement initiatives to drive quality, retention and accountability.

Equip partner managers with frameworks, tools and guidance to achieve performance targets.

Service Quality & Provider Experience

Act as the voice of the provider and champion initiatives that enhance experience, satisfaction and feedback loops.

Cultivate a strong service culture with consistency, reliability and high‑quality delivery.

Data‑driven Performance & Continuous Improvement

Analyse commercial and operational performance, identify improvement opportunities and implement solutions.

Lead category‑level improvement projects to enhance efficiency and service reliability.

Cross‑Functional Leadership

Work closely with internal teams to align on goals, campaigns and product needs.

Serve as the primary point‑of‑contact for management on all vertical services matters.

WHAT YOU NEED TO SUCCEED

Experience & Skills

5 years experience in category management, operations or business ownership roles.

Proven experience in marketplaces, gig‑economy platforms, logistics or service businesses preferred.

Strong operational understanding and ability to build structured systems and processes.

Demonstrated ability to drive commercial outcomes and manage partner ecosystems.

Data‑driven decision‑maker with strong analytical and problem‑solving mindset.

Excellent communication and stakeholder management skills.

Who you are

A builder, not just a maintainer — excited to create, refine and scale systems.

Hands‑on, resourceful and comfortable balancing strategic and execution work.

Strong leadership presence — able to influence, support and elevate team performance.

Customer‑ and provider‑centric with a passion for service quality and improving experiences.

Comfortable in ambiguity, proactive in creating clarity and momentum.

WHAT YOU CAN EXPECT FROM US

Competitive compensation and performance bonus.

Opportunity to build and scale a fast‑growing business unit in Singapore.

Autonomy to lead strategic initiatives with meaningful business impact.

Hybrid work environment with flexibility and trust.

A diverse international team with ambitious goals and a collaborative culture.

Personal and professional development opportunities — we believe in growing our people as we grow the business.

APPLY NOW

Ready to shape the growth of Helpling’s vertical services in Singapore? If you are a strategic operator, a builder at heart and excited to lead a category from scale‑up to success, we’d love to meet you.

Apply now and help us redefine home & lifestyle services across APAC.

About us

The Helpling Group

Helpling started off with the vision to revolutionize the household service industry. It has grown from a Berlin start‑up into an international organization with several brands under its umbrella such as MySkills Academy, Tiger Facility Services and GoodWorkVibes. Since 2014, the Helpling Group has expanded into seven different markets across the globe. With different ventures in the household and office service industries, the Helpling Group currently employs over 100 people across its headquarters and four regional offices. Thousands of people use its products, services and platforms every day, and the Helpling Group companies are committed to their mission to enable all their customers to make the most out of their time!

Key Skills

Administrative Skills, Facilities Management, Biotechnology, Creative Production, Design And Estimation, Architecture

Employment Type: Full‑Time

Experience: years

Vacancy: 1