Business Development (Wines) Executive / Sommelier

BARWORKS WINE & SPIRITS PTE. LTD.; Singapore; Presencial; SGD 67 000 - 100 000; Tempo integral

Resumo da oferta

BARWORKS WINE & SPIRITS PTE. LTD. in Singapore seeks a results-driven sales and marketing professional to oversee agency-brand wines.

You will collaborate with brand owners and wholesalers to drive market execution and growth. You will lead brand planning, trade marketing calendars, wine trainings, events, and account development, aiming to expand listings and enhance on- and off-trade support across the market.

Qualificações

• Min WSET Level 2 required.
• Min 3 years in a relevant role.
• Strong knowledge of the wine landscape in Singapore.

Responsabilidades

• Build Brand and Trade Marketing Plan for Agency Brands.
• Implement trade marketing activities in On/Off Trade.
• Conduct wine training for trade partners and consumers.
• Identify key accounts and secure new listings and Housepour opportunities.
• Assist in agency brand management and demand planning with wholesalers.

Conhecimentos

English fluency

WSET Level 2

Wine industry exp

Descrição da oferta de emprego

Job description

Role Mission :

Oversee sales and marketing for Agency brands (Wines), liaising with Agency brands owners and driving sales and marketing executions in market with wholesaler sales team.

Key Process Accountabilities

1. Build Brand and Trade Marketing Plan for Agency Brands
   • Identify brand strengths and work with GM / COO on strategic brand direction.
   • Plan Trade Marketing Calendar, utilizing brand A&P.
2. Implementation of Trade Marketing activities
   • Responsible for executing trade marketing programs in On and Off Trade.
   • Work with Commercial teams of other entities to identify hit list of accounts to execute trade marketing activations.
   • Responsible for the execution of all Agency brand trade activations.
3. Brand Advocacy
   • Conduct wine training for trade partners and consumers.
   • Host wine dinners and/or events led by Agency brand products.
4. Commercial ExcellenceTake the lead and ownership in identifying, developing key accounts, and securing new listings and Wine-by-the-Glass/Housepour opportunities. Partner closely with the wholesale sales team throughout the sales cycle, leading the initial engagement and account conversion before jointly managing and growing the business.
5. Agency Brand Management
   • Assist GM and COO in managing Wine Agency brand owners KPIs.
   • Pro-active involvement in demand planning for Agency Wines with wholesaler procurement team.

Job Requirements

• Min WSET Level 2
• Min of 3 years in relevant role
• Sound experience in Wine landscape in Singapore
• Sound interpretation of consumer trends and behaviours
• English fluency in written and spoken
• Able to communicate professionally and effectively
• Work well in a variety of team dynamics