Business Development, Principal

AIA; Singapore; On-site; SGD 140,000 - 240,000; Full time

Job summary

AIA is seeking a high-caliber Business Development Manager to bridge strategic partnerships with financial institutions and offshore AIA BUs. You will lead cross-functional teams, forge strong bank relationships, and drive sales growth and profitability across markets.

In this role you will oversee strategic projects, design market-led strategies, and ensure governance and compliance across partnerships while delivering results for HNW clients and wholesale channels.

Qualifications

• Bachelor's degree in Business Management, Banking & Finance or related field.
• 8–10 years in sales, partnerships or business development in insurance or banking.
• Proven success in acquiring and managing regional strategic partnerships.
• Strong capability in partnership acquisition, negotiation and relationship management.
• In-depth knowledge of HNW and retail insurance products.
• Strong business acumen with understanding of market trends and industry dynamics.
• Proven strategic project management, problem-solving and execution skills.
• Excellent presentation, communication and stakeholder influencing skills; including senior management.
• Certifications: CLI, ILP, IFA or equivalent (e.g. M5, M9, HI).
• Fluency in other Asian languages advantageous.

Responsibilities

• Business Development & Partnerships: develop and deliver sales and distribution strategies focused on Financial Institutions and offshore AIA BU segments.
• Strategic Initiatives & Project Management: oversee planning, execution and completion of strategic projects across cross-functional teams.
• Sales & Marketing Oversight: design marketing strategies and product rollouts for partner banks and offshore AIA BU HNW clients.
• Governance & Compliance: ensure adherence to regulatory guidelines and CPD/training requirements.

Skills

Partnership development

Sales & partnerships

Strategic project management

Negotiation

Stakeholder management

Presentation skills

Communication

Executive liaison

HNW insurance knowledge

Education

Bachelor's Degree in Business Management, Banking & Finance

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose‑led brand positioning and messaging, you’ll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

In this role, the Business Development Manager will be responsible for bridging strategic partnerships, and business development, with a focus on financial institutions and offshore AIA business units (BU).
It involves leading cross-functional teams, building strong relationships with bank partners, cross-jurisdiction internal stakeholders, and ensuring effective sales and marketing strategies

Key Responsibilities:

1. Business Development & Partnerships

• Develop, formulate, and deliver sales and distribution strategies focused on Financial Institutions and offshore AIA BU segments.
• Build and strengthen relationships with offshore AIA BU stakeholders, bank management, branch personnel, and introducers to drive top funnel leads, sales growth and profitability.
• Identify new business opportunities across distribution channels and geographical markets.
• Grow bank partners businesses, ensuring the achievement of VoNB (Value of New Business) targets within budget.

2.Strategic Initiatives & Project Management

• Oversee the planning, execution, and completion of strategic projects (including offshore AIA BU collaboration) that align with AIA IW’s growth objectives.
• Define project scope, objectives and deliverables in collaboration with cross-functional teams. (e.g. AIA BU workstreams, steerco and governance forums)
• Manage project resources, budgets, risk mitigation, and performance tracking
• Monitor and evaluate project outcomes, recommending adjustments to ensure objectives are met.
• Coordinate requirements and priorities across internal, external and offshore functions for holistic project implementation.

1. Sales & Marketing Oversight

• Design and develop marketing strategies, sales training & product rollouts tailored to partner banks and offshore AIA BU HNW clients.
• Ensure proper alignment between AIA IW’s product offerings, partner banks’ and offshore AIA BUs’ goals.
• Track and analyse feedback from marketing campaigns, recommending improvements for future initiatives.

1. Governance & Compliance

• Ensure adherence to compliance, regulatory, and offshore conduct guidelines in business development and sales advisory activities.
• Manage risk mitigation processes and ensure team compliance with CPD training and licensing requirements.

Key Requirements

• Bachelor’s Degree in Business Management, Banking & Finance, or other related field
• Minimum 8 to 10 years in sales, partnerships, or business development in insurance or banking industry
• Demonstrated success in acquiring and managing regional strategic partnerships
• Strong capability in partnership acquisition, negotiation and relationship management skills
• In-depth knowledge of HNW and retail insurance products
• Strong business acumen with an understanding of market trends, competition and industry dynamics advantageous
• Proven strategic project management, problem-solving and execution skills
• Excellent presentation, communication and stakeholder-influencing skills; including at senior management and executive levels
• CLI, ILP, IFA qualifications or equivalent (e.g. M5, M9, HI)
• Fluency in other Asian languages advantageous

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.