Business Development, Principal

AIA Singapore; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A financial services provider in Singapore is seeking a Business Development Manager to lead strategic partnerships and drive business development initiatives, primarily with financial institutions. The ideal candidate will have 8-10 years of experience in sales and partnerships within the insurance or banking industries, along with strong negotiation and relationship management skills. This role involves overseeing strategic projects and ensuring alignment between the organization’s offerings and partner goals.

Qualifications

• Minimum 8 to 10 years in sales, partnerships, or business development in insurance or banking industry.
• Strong capability in partnership acquisition and negotiation.
• Proven strategic project management and execution skills.

Responsibilities

• Bridge strategic partnerships and business development focusing on financial institutions.
• Lead cross-functional teams and build strong relationships with bank partners.
• Design and develop marketing strategies tailored to partner banks.

Skills

Partnership acquisition

Negotiation skills

Relationship management

Strategic project management

Communication skills

Business acumen

Education

Bachelor's Degree in Business Management, Banking & Finance, or related field

Job description

About The Role

In this role, the Business Development Manager will be responsible for bridging strategic partnerships, and business development, with a focus on financial institutions and offshore AIA business units (BU).

It involves leading cross‑functional teams, building strong relationships with bank partners, cross‑jurisdiction internal stakeholders, and ensuring effective sales and marketing strategies.

Key Responsibilities

• Business Development & Partnerships
• Develop, formulate, and deliver sales and distribution strategies focused on Financial Institutions and offshore AIA BU segments.
• Build and strengthen relationships with offshore AIA BU stakeholders, bank management, branch personnel, and introducers to drive top funnel leads, sales growth and profitability.
• Identify new business opportunities across distribution channels and geographical markets.
• Grow bank partners businesses, ensuring the achievement of VoNB (Value of New Business) targets within budget.
• Strategic Initiatives & Project Management
• Oversee the planning, execution, and completion of strategic projects (including offshore AIA BU collaboration) that align with AIA IW’s growth objectives.
• Define project scope, objectives and deliverables in collaboration with cross‑functional teams. (e.g. AIA BU workstreams, steerco and governance forums)
• Manage project resources, budgets, risk mitigation, and performance tracking.
• Monitor and evaluate project outcomes, recommending adjustments to ensure objectives are met.
• Coordinate requirements and priorities across internal, external and offshore functions for holistic project implementation.
• Sales & Marketing Oversight
• Design and develop marketing strategies, sales training & product rollouts tailored to partner banks and offshore AIA BU HNW clients.
• Ensure proper alignment between AIA IW’s product offerings, partner banks’ and offshore AIA BUs’ goals.
• Track and analyse feedback from marketing campaigns, recommending improvements for future initiatives.
• Sign off on product recommendations, PRs, and other advisory processes related to sales.
• Governance & Compliance
• Ensure adherence to compliance, regulatory, and offshore conduct guidelines in business development and sales advisory activities.
• Manage risk mitigation processes and ensure team compliance with CPD training and licensing requirements.

Key Requirements

• Bachelor’s Degree in Business Management, Banking & Finance, or other related field.
• Minimum 8 to 10 years in sales, partnerships, or business development in insurance or banking industry.
• Demonstrated success in acquiring and managing regional strategic partnerships.
• Strong capability in partnership acquisition, negotiation and relationship management skills.
• In‑depth knowledge of HNW and retail insurance products.
• Strong business acumen with an understanding of market trends, competition and industry dynamics advantageous.
• Proven strategic project management, problem‑solving and execution skills.
• Excellent presentation, communication and stakeholder‑influencing skills; including at senior management and executive levels.
• CLI, ILP, IFA qualifications or equivalent (e.g. M5, M9, HI).
• Fluency in other Asian languages advantageous.