Brand Transformation Lead (Contract) | AI-Driven Marketing

Recruit Express Pte Ltd

Singapore

On-site

SGD 71,000 - 85,000

Full time

3 days ago

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Job summary

Recruit Express Pte Ltd is seeking a Brand & Planning Manager on a contract basis in Tanjong Pagar. The role covers enterprise brand transformation, AI-driven marketing initiatives, and brand stewardship across international markets.

Start date is early December 2026 for a 10-month contract. Responsibilities include leading the brand platform rollout, engaging stakeholders globally, crafting strategic storytelling, and driving adoption of AI-enabled marketing workflows while maintaining high

Responsibilities

Lead the rollout and adoption of the enterprise brand platform, corporate narrative and refreshed visual identity across business units and international markets.
Engage internal stakeholders and global brand champions to drive organisation-wide adoption of brand standards.
Develop strategic storytelling and communications to strengthen corporate brand positioning.
Co-lead the Marketing & Communications AI taskforce and support the adoption of its roadmap.
Identify practical generative AI applications to improve marketing workflows and team capabilities.
Work with Technology and AI teams to implement responsible and scalable AI-enabled tools.
Champion AI capability-building and upskilling across the marketing function.
Provide strategic direction and quality assurance on brand applications and corporate identity.
Establish and maintain brand standards, architecture, templates, toolkits and governance.
Manage agency and partner relationships to ensure alignment with brand priorities.
Support consistent brand experiences across physical and digital touchpoints.