Brand Strategy & AI Enablement Lead

Recruit Express Pte Ltd; Singapore; On-site; SGD 71,000 - 85,000; Full time

Job summary

Recruit Express Pte Ltd is seeking a Brand & Planning professional in Singapore to roll out a refreshed brand platform, narrative, and visual identity from the Central team. You will drive adoption across units and overseas offices, and shape strategic storytelling to strengthen corporate branding.

You will champion AI adoption within marketing and communications, oversee governance and assets, and collaborate with Technology to implement AI-enabled workflows, ensuring consistency across digital

Responsibilities

• Lead the rollout of the organisation’s refreshed enterprise brand platform, corporate narrative and visual identity.
• Drive brand adoption and alignment across business units, overseas offices and internal stakeholders.
• Develop strategic storytelling and communications to strengthen corporate brand positioning.
• Champion AI adoption within marketing and communications, identifying practical applications to improve workflows and team capabilities.
• Oversee brand governance, corporate identity standards, creative assets, templates and brand toolkits.
• Collaborate with Technology teams to implement AI-enabled tools and workflows responsibly.
• Manage agency and partner relationships to support brand and business priorities.
• Ensure consistent brand experiences across digital and physical touchpoints.

Job description

Recruit Express Pte Ltd is seeking a Brand & Planning professional in Singapore to roll out a refreshed brand platform, narrative, and visual identity from the Central team. You will drive adoption across units and overseas offices, and shape strategic storytelling to strengthen corporate branding.

You will champion AI adoption within marketing and communications, oversee governance and assets, and collaborate with Technology to implement AI-enabled workflows, ensuring consistency across digital