Brand Storyteller & Content Growth Lead

EIG Dermal Wellness (S) Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ASTERSPRING in Singapore is seeking a brand and content leader who can differentiate the brand through disciplined storytelling, social direction, and brand-led PR collaborations. You will ensure content across aesthetics, education, treatment outcomes, and the customer journey remains relevant and trusted to attract and retain the right audience.

You will personally create and curate content (photo, video, written) and collaborate with creators, therapists, and partners to translate brand value

Qualifications

• Create and curate content balancing aesthetics, education, and results.
• Identify and execute PR opportunities to reinforce credibility.
• Collaborate with creators, therapists, and partners for authentic content.
• Maintain consistent brand expression across channels.
• Translate content into member engagement and CRM initiatives.
• Only Singaporeans to apply.

Responsibilities

• Keep content current and relevant
• Support bookings and repeat visits
• Shape ASTERSPRING’s content and social direction to clearly communicate brand differentiation and ensuring it stays relevant
• Create and curate content that balances: Aesthetics (calm, premium, considered) | Education (skin knowledge, treatment rationale) | Results (credible, responsible outcome storytelling)
• Identify and execute public relations opportunities that reinforce credibility and expertise
• Propose and manage brand collaborations and partnerships aligned with ASTERSPRING’s values
• Work with creators, therapists, and partners to produce authentic, high-trust content
• Ensure collaborations and public relations moments translate into strong social and website storytelling
• Maintain high standards while adapting messaging for different platforms
• Continuously refine brand presence based on customer response and market signals
• Conceptualise and support member activities, education sessions, and brand-led experiences
• Work with salon operations to translate content into real-world member engagement

Skills

Content creation

Brand storytelling

Public relations

Social media

Partnerships

CRM engagement

Visual aesthetics

Job description

ASTERSPRING in Singapore is seeking a brand and content leader who can differentiate the brand through disciplined storytelling, social direction, and brand-led PR collaborations. You will ensure content across aesthetics, education, treatment outcomes, and the customer journey remains relevant and trusted to attract and retain the right audience.

You will personally create and curate content (photo, video, written) and collaborate with creators, therapists, and partners to translate brand value