Content Marketing Lead: Data-Driven Brand Storyteller

TOKEN2049; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

TOKEN2049 in Singapore is seeking a Content Marketing Manager to lead data-driven content across digital platforms, elevating brand visibility and driving lead generation. You will steward brand voice and orchestrate campaigns across social, email, and SEO-focused long-form content.

Development of content calendars, SEO optimization, and analytics-driven improvements will be key, with a focus on web3, AI, and FinTech markets. Collaborate across Speakers, Sponsors, Analysts, and Community teams.

Qualifications

• 3-5 years of experience in content marketing or similar role.
• Strong writing and editing skills with excellent attention to detail.
• Experience developing and executing content strategies that drive engagement and lead generation.
• Proficiency in social media analytics tools and performance tracking.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

• Drive content strategy and execution across social media platforms, ensuring consistent brand voice and messaging.
• Collaborate with Marketing Lead to align content initiatives with marketing objectives and campaign goals.
• Create and manage comprehensive content calendars for multiple digital channels, adapting content format and style to each platform's unique requirements.
• Write compelling copy for social media posts, email campaigns, website content, and other marketing materials.
• Collaborate with cross-functional teams to support objectives through strategic content initiatives and marketing channels.
• Monitor and analyze performance metrics across digital channels to optimize content strategy and improve engagement.
• Track and report on KPIs, providing insights to improve content effectiveness.
• Conduct regular competitor analysis and stay current with industry trends in web3, AI, and FinTech.
• Stay current with digital marketing trends to maintain competitive advantage.
• Support content needs for marketing campaigns, ensuring timely delivery and brand consistency.

Skills

Content strategy

Copywriting

Editing

Social media marketing

Analytics

Project management

Cross-functional collaboration

Proactive problem solving

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

TOKEN2049 in Singapore is seeking a Content Marketing Manager to lead data-driven content across digital platforms, elevating brand visibility and driving lead generation. You will steward brand voice and orchestrate campaigns across social, email, and SEO-focused long-form content.

Development of content calendars, SEO optimization, and analytics-driven improvements will be key, with a focus on web3, AI, and FinTech markets. Collaborate across Speakers, Sponsors, Analysts, and Community teams.