Brand & Content Marketing Manager (ASTERSPRING)

EIG Dermal Wellness (S) Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ASTERSPRING in Singapore is seeking a brand and content leader who can differentiate the brand through disciplined storytelling, social direction, and brand-led PR collaborations. You will ensure content across aesthetics, education, treatment outcomes, and the customer journey remains relevant and trusted to attract and retain the right audience.

You will personally create and curate content (photo, video, written) and collaborate with creators, therapists, and partners to translate brand value

Qualifications

• Create and curate content balancing aesthetics, education, and results.
• Identify and execute PR opportunities to reinforce credibility.
• Collaborate with creators, therapists, and partners for authentic content.
• Maintain consistent brand expression across channels.
• Translate content into member engagement and CRM initiatives.
• Only Singaporeans to apply.

Responsibilities

• Keep content current and relevant
• Support bookings and repeat visits
• Shape ASTERSPRING’s content and social direction to clearly communicate brand differentiation and ensuring it stays relevant
• Create and curate content that balances: Aesthetics (calm, premium, considered) | Education (skin knowledge, treatment rationale) | Results (credible, responsible outcome storytelling)
• Identify and execute public relations opportunities that reinforce credibility and expertise
• Propose and manage brand collaborations and partnerships aligned with ASTERSPRING’s values
• Work with creators, therapists, and partners to produce authentic, high-trust content
• Ensure collaborations and public relations moments translate into strong social and website storytelling
• Maintain high standards while adapting messaging for different platforms
• Continuously refine brand presence based on customer response and market signals
• Conceptualise and support member activities, education sessions, and brand-led experiences
• Work with salon operations to translate content into real-world member engagement

Skills

Content creation

Brand storytelling

Public relations

Social media

Partnerships

CRM engagement

Visual aesthetics

Job description

Build clear brand differentiation, trust, and emotional connection for ASTERSPRING in Singapore through disciplined content, social storytelling, and brand-led public relations and collaborations. This role is to ensure ASTERSPRING stays relevant while customers clearly understand who we are, what we stand for, and why we deliver results — across aesthetics, education, treatment outcomes, and the customer journey — so we consistently attract and retain our right audience.

What You Will Own

• ASTERSPRING’s social media presence as a reflection of brand identity and standards

• ASTERSPRING website content and hygiene (clarity, accuracy, consistency)

• Brand storytelling across aesthetics, education, results, and customer journey

• Brand-led Public Relations narratives and visibility opportunities

• Strategic brand partnerships and collaborations (KOLs, creators, like-minded brands, community)

• Consistency of brand expression across digital, Public Relations, and in-salon touchpoints

• Trust and credibility signals that influence bookings and repeat visits

• Loyalty engagement content and community-building initiatives for CRM

What You Will Do

• Keep content current and relevant

• Support bookings and repeat visits

• Shape ASTERSPRING’s content and social direction to clearly communicate brand differentiation and ensuring it stays relevant

• Create and curate content that balances: Aesthetics (calm, premium, considered) | Education (skin knowledge, treatment rationale) | Results (credible, responsible outcome storytelling)

• Identify and execute public relations opportunities that reinforce credibility and expertise

• Propose and manage brand collaborations and partnerships aligned with ASTERSPRING’s values

• Work with creators, therapists, and partners to produce authentic, high-trust content

• Ensure collaborations and public relations moments translate into strong social and website storytelling

• Maintain high standards while adapting messaging for different platforms

• Continuously refine brand presence based on customer response and market signals

• Conceptualise and support member activities, education sessions, and brand-led experiences

• Work with salon operations to translate content into real-world member engagement

Specifications

• Enjoy steady improvement and consistency

• Care deeply about brand, trust, and long‑term reputation

• Have strong aesthetic judgement and disciplined storytelling skills

• Personally create content (photo, video, written) and take pride in craft

• Enjoy combining hands‑on content creation, public relations, and partnerships to build credibility

• Understand that influence comes from consistent, well‑made content, not hype

• Are comfortable representing a brand publicly and thoughtfully

• Only Singaporeans to apply