Digital Content Strategist & SEO Storyteller

SL AESTHETIC CLINIC PTE. LTD.; Singapore; On-site; SGD 55,000 - 85,000; Full time

Job summary

SL Aesthetic Group in Singapore is seeking a Content Strategist to shape editorial direction across blogs, websites and social platforms, aligning content with business goals.

You will own the content calendar, develop SEO-driven topics, guide writers, and collaborate with design teams to translate ideas into visuals.

The role demands strong writing, research, and editorship, plus a growth mindset to elevate the brand in a competitive digital landscape.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• Minimum 2 years of experience as a Content Creator/Writer with a portfolio.
• Exceptional writing, editing and proofreading abilities; adaptable tone.
• Experience producing content for blogs, websites and social platforms (X, Telegram, Discord, LinkedIn, Instagram, TikTok).
• Solid grasp of SEO, content marketing and digital storytelling.
• Familiarity with CMS tools and social publishing platforms.
• Strong research skills, especially on medical aesthetics topics.

Responsibilities

• Develop and maintain a strategic content calendar balancing editorial priorities, audience interests, search opportunities and business objectives.
• Write and edit clear, engaging content across blogs, articles, newsletters, websites, landing pages, ads and social media.
• Establish a strong editorial voice that differentiates the brand and builds audience trust.
• Translate complex topics into useful, relatable content without losing brand POV.
• Apply editorial judgement to research, fact-checking, and content structuring for accuracy and consistency.
• Collaborate with designers to translate ideas into visuals; use AI tools to refine visuals and content.

Skills

Content strategy

SEO

Editorial writing

Editing

Research

CMS tools

Content marketing

Social media

Project management

Education

Bachelor's degree in marketing or communications

Tools

CMS tools

Social publishing platforms

Job description

SL Aesthetic Group in Singapore is seeking a Content Strategist to shape editorial direction across blogs, websites and social platforms, aligning content with business goals.

You will own the content calendar, develop SEO-driven topics, guide writers, and collaborate with design teams to translate ideas into visuals.

The role demands strong writing, research, and editorship, plus a growth mindset to elevate the brand in a competitive digital landscape.