Brand Operations & Guest Experience Lead

DESERT DESSERT PTE. LTD.; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

Desert Dessert PTE. LTD. is seeking a Brand Operations Executive in Singapore to bridge daily café operations with brand building, ensuring service excellence, product knowledge, and brand consistency across outlets.

You will lead FOH training, drive customer engagement, and support in-store branding and merchandising, with emphasis on upselling, seasonal campaigns, and maintaining high standards. The role requires weekends and public holidays and a hands-on approach to team leadership, with a

Qualifications

• Min 2 years' experience in cafe, F&B or retail operations.
• Strong passion for service excellence and hospitality.
• Able to train and motivate staff to deliver consistent quality.
• Good communication and customer engagement skills.
• Organized, proactive and detail-oriented in operations execution.
• Basic understanding of branding, merchandising, or marketing is an advantage.
• Flexible to work on weekends and public holidays.
• Positive attitude and teamwork mindset.

Responsibilities

• Train FOH staff on service quality, product knowledge and brand communication
• Conduct regular service audits and refreshers to ensure high standards
• Engage with customers to provide personalised service and collect feedback
• Identify and execute upselling or pairing opportunities to increase sales
• Manage product display, cleanliness and consistency of visual merchandising
• Support implementation of seasonal campaigns, festive displays, and product launches
• Monitor daily sales performance and suggest in-store improvements
• Work with management to refresh menu items regularly, ensuring freshness and novelty

Skills

Customer service

Staff training

Brand communication

Sales skills

Job description

Desert Dessert PTE. LTD. is seeking a Brand Operations Executive in Singapore to bridge daily café operations with brand building, ensuring service excellence, product knowledge, and brand consistency across outlets.

You will lead FOH training, drive customer engagement, and support in-store branding and merchandising, with emphasis on upselling, seasonal campaigns, and maintaining high standards. The role requires weekends and public holidays and a hands-on approach to team leadership, with a