Brand & Marketing Strategist

Absolute Kinetics Consultancy Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Absolute Kinetics Consultancy Pte Ltd is seeking a Brand Marketing leader to drive the organisation's brand and marketing strategy. You will shape brand positioning, oversee end-to-end campaigns, and ensure a consistent brand expression across digital and offline touchpoints.

The role requires 6-8 years in brand management or marketing strategy, with a proven ability to revamp and reposition brands, and collaborate with agencies and cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Branding, Communications, or related field.
• 6-8 years of experience in brand management, brand strategy, or marketing strategy.
• Proven track record in conceptualising and executing brand revamp, repositioning, or integrated campaign initiatives end to end.
• Strong understanding of consumer behaviour, brand positioning, storytelling, and digital brand building.
• Experience working with creative, media, or integrated agencies preferred.
• Strong strategic thinking, stakeholder management, and project leadership skills.

Responsibilities

• Define and refine brand positioning, messaging frameworks, and brand architecture.
• Develop and lead integrated brand and marketing campaigns across digital, social, partnerships, and offline channels.
• Drive brand storytelling and content direction to enhance engagement and market relevance.
• Ensure consistency in brand identity, messaging, and experience across all customer and stakeholder touchpoints.
• Translate market insights, customer behaviour, and consumer trends into actionable brand and marketing strategies.
• Identify target audiences, channel opportunities, and campaign approaches to improve marketing effectiveness.
• Track and analyse brand and campaign performance metrics, including awareness, engagement, sentiment, and brand lift.
• Collaborate with marketing, business, and external agencies to deliver brand initiatives effectively and in alignment with business goals.

Skills

Brand management

Brand strategy

Marketing strategy

Campaign management

Stakeholder management

Digital marketing

Brand storytelling

Content direction

Education

Bachelor's degree in Marketing, Branding, Communications, or related field

Job description

Role Overview

This role will drive the organisation's brand and marketing strategy to strengthen brand equity, sharpen market positioning, and enhance differentiation. The incumbent will lead end-to-end integrated campaigns, shape brand experience across all touchpoints, and ensure consistent brand expression across digital and offline platforms.

Key Responsibilities

• Define and refine brand positioning, messaging frameworks, and brand architecture.
• Develop and lead integrated brand and marketing campaigns across digital, social, partnerships, and offline channels.
• Drive brand storytelling and content direction to enhance engagement and market relevance.
• Ensure consistency in brand identity, messaging, and experience across all customer and stakeholder touchpoints.
• Translate market insights, customer behaviour, and consumer trends into actionable brand and marketing strategies.
• Identify target audiences, channel opportunities, and campaign approaches to improve marketing effectiveness.
• Track and analyse brand and campaign performance metrics, including awareness, engagement, sentiment, and brand lift.
• Collaborate with marketing, business, and external agencies to deliver brand initiatives effectively and in alignment with business goals.

Requirements

• Bachelor's degree in Marketing, Branding, Communications, or a related field.
• 6-8 years of experience in brand management, brand strategy, or marketing strategy.
• Proven track record in conceptualising and executing brand revamp, repositioning, or integrated campaign initiatives end to end.
• Strong understanding of consumer behaviour, brand positioning, storytelling, and digital brand building.
• Experience working with creative, media, or integrated agencies preferred.
• Strong strategic thinking, stakeholder management, and project leadership skills.