Brand Manager

Techzu Ichicode Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Techzu Ichicode Pte Ltd in Singapore is seeking a Brand Manager to develop and execute brand strategies that enhance positioning and market share. You will oversee marketing campaigns and ensure brand consistency across all channels while monitoring performance and adjusting strategies based on analytics.

The ideal candidate holds a Bachelor’s degree and has 3-5 years of experience in brand management or marketing. Excellent communication and project management skills are essential.

Qualifications

• Minimum 3–5 years of experience in brand management or marketing.
• Proven ability to manage multiple campaigns simultaneously.
• Strong understanding of branding and consumer behavior.

Responsibilities

• Develop and execute brand strategies to enhance positioning.
• Oversee marketing campaigns and visual assets creation.
• Conduct market research to identify brand opportunities.

Skills

Brand management

Digital marketing

Project management

Consumer behavior

Communication skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Adobe Creative Suite

HubSpot

Job description

Develop and execute brand strategies to strengthen brand positioning, awareness, and market share.

Oversee the creation of marketing campaigns, visual assets, and messaging that reflect the brand’s identity.

Conduct market research and competitor analysis to identify trends, customer needs, and brand opportunities.

Collaborate with product, design, marketing, and sales teams to ensure brand consistency across all channels.

Monitor brand performance using KPIs and analytics tools; adjust strategies as needed to meet objectives.

Manage relationships with external agencies, media partners, and vendors to execute brand initiatives.

Lead and guide internal brand guidelines, ensuring consistent tone, visuals, and messaging across touchpoints.

Plan and manage brand budgets, ensuring efficient allocation of resources.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.

3–5 years of proven experience in brand management, marketing, or a related role.

Strong understanding of branding, digital marketing, and consumer behavior.

Excellent project management skills and ability to manage multiple campaigns simultaneously.

Strong written, verbal, and visual communication skills.

Experience with brand and marketing tools such as Adobe Creative Suite, HubSpot, or similar platforms.

Ability to think strategically and creatively while being data-driven.