Brand Manager

BreadTalk Group Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

BreadTalk Group Pte Ltd in Singapore seeks an experienced Brand Marketing Leader responsible for developing and executing brand initiatives from partnerships to digital campaigns, ensuring alignment with the brand promise.

You will lead a team, collaborate with Operations, F&B, and Finance, manage internal and external partners, and drive ROI with budget oversight and performance analysis; experience in FMCG/retail is preferred.

Qualifications

• Degree in Marketing/Mass Communication or related discipline.
• Minimum 7 years’ relevant brand management, marketing and digital experience; F&B/FMCG experience valued.
• Creative with strong eye for detail.
• Strong stakeholder engagement with internal and external partners.

Responsibilities

• Overall responsible for brand development work, including Brand partnerships and collaborations, audience engagement and working with the team to develop marketing strategies and plans, lead media relations, digital campaigns, sponsorships and event management.
• Support revenue and profit growth strategies for the business and take charge of the tactical execution of the brand’s marketing communication initiatives in support of the business strategy, market goals, and organizational objectives. The candidate will project lead, coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization.
• Work closely with Operations team to develop brand positioning and marketing plans, develop and organise content for pitch decks and presentations to landlords.
• Lead the Brand team to work closely with key stakeholders that include internal and external tenants, Operations and F&B team to develop and execute projects, brand marketing and sponsorships, and update in weekly meetings.
• Work and lead the team to delivering and implementing campaigns and projects. She/he must be proactive, with a strong sense of accountability and a day-to-day focus on results.
• This role requires a strategic and analytical approach to monitoring and improving ROI. Responsible, prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.
• This is an ideal role for an experienced, organized and detail-oriented Marcom professional with a strong background in FMCG/retail environment.

Skills

Brand management

Marketing strategy

Digital marketing

Stakeholder engagement

Project leadership

Education

Bachelor's degree in Marketing or related field

Job description

The candidate is pivotal to the success of brand marketing plans, from development to execution of projects and initiatives, and digital content and marketing strategy.

Collaborates with Operations, F&B and Finance teams to ensure that all initiatives support the brand promise. Additionally, he/she will take a lead in managing internal and external partners and all aspects of their projects.

Job Responsibilities

• Overall responsible for brand development work, including Brand partnerships and collaborations, audience engagement and working with the team to develop marketing strategies and plans, lead media relations, digital campaigns, sponsorships and event management.
• Support revenue and profit growth strategies for the business and take charge of the tactical execution of the brand’s marketing communication initiatives in support of the business strategy, market goals, and organizational objectives. The candidate will project lead, coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization.
• Work closely with Operations team to develop brand positioning and marketing plans, develop and organise content for pitch decks and presentations to landlords.
• Lead the Brand team to work closely with key stakeholders that include internal and external tenants, Operations and F&B team to develop and execute projects, brand marketing and sponsorships, and update in weekly meetings.
• Work and lead the team to delivering and implementing campaigns and projects. She/he must be proactive, with a strong sense of accountability and a day-to-day focus on results.
• This role requires a strategic and analytical approach to monitoring and improving ROI. Responsible, prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.
• This is an ideal role for an experienced, organized and detail-oriented Marcom professional with a strong background in FMCG/retail environment.

Job Requirements

• Degree in Marketing/Mass Communication or related discipline
• Minimum 7 years’ relevant brand management, marketing and digital experience, candidate with experience in the F&B/ FMCG industry will be value added
• Creative with strong eye for detail
• Strong stakeholder engagement with internal and external partners