Brand Executive

EDL PTE LTD; Singapore; On-site; SGD 40,000 - 72,000; Full time

Job summary

EDL PTE LTD is seeking a dynamic brand executive to join our branding team, driving engagement with our audience through marketing and public relations initiatives and enhancing our brand presence.

You will collaborate with designers on collateral, manage social media campaigns, coordinate events, track performance, and provide data-driven insights to continually rejuvenate the brand and strengthen client relationships across digital and offline channels.

Qualifications

• A diploma or a bachelors degree in marketing, communications or related fields.
• Candidates with experience in marketing, branding or related roles preferred, but fresh graduates welcome to apply.
• Proficiency in social media platforms and digital marketing tools.
• Strong communication skills.
• Creative and attention to details.
• Strong organization and planning skills.
• Experience in video shooting is a plus.

Responsibilities

• Develop and execute social media strategies to enhance brand visibility and engagement.
• Create, curate, and manage published content across various social media platforms, ensuring consistency with brand voice and message.
• Plan and implement engaging activities and campaigns to connect with and grow our audience.
• Work closely with designers to design marketing collateral including graphics, videos, and written content.
• Support content creation and brand photo shoots, including planning, coordination, and execution.
• Continuously engage with existing clients through various channels, including physical events, to maintain relationships and enhance satisfaction.
• Track, analyze, and report on the performance of social media campaigns and marketing initiatives.

Skills

Strong communication skills

Creative and detail-oriented

Strong organization and planning

Digital marketing proficiency

Video shooting experience

Education

Bachelor's or Diploma in Marketing/Communications

Tools

Social media platforms

Digital marketing tools

Job description

We are seeking a dynamic and creative brand executive to join our branding team and you will play a pivotal role in enhancing our brand presence and engaging with our target audience through various marketing and public relations initiatives.

Key Responsibilities:

• Social Media Strategy and Management:
  • Develop and execute comprehensive social media strategies to enhance brand visibility and engagement.
  • Create, curate, and manage published content across various social media platforms, ensuring consistency with brand voice and message.
  • Monitor social media channels, respond to audience interactions, and analyze performance metrics.
• Content Creation and Management:
  • Plan and implement engaging activities and campaigns to connect with and grow our audience.
  • Work closely with our graphic designers to design marketing collateral including graphics, videos, and written content, ensuring alignment with the overall brand message and visual identity.
  • Support content creation and brand photo shoots, including planning, coordination, and execution.
  • Continuously engage with existing clients through various channels, including physical events, to maintain strong relationships and enhance client satisfaction.
• Campaign and Public Relations Management:
  • Maintain and update the campaign and Public relations calendar to keep track of planned activities and ensure timely execution.
  • Manage and execute Public relations drops, ensuring they align with strategic goals and target audiences.
  • Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and events.
• Event Planning and Coordination:
  • Assist in the planning and coordination of trade events, exhibitions, and other promotional events.
  • Liaise with event organizers, vendors, and other stakeholders to ensure a smooth flow.
• Reporting and Analysis:
  • Track, analyze, and report on the performance of social media campaigns, marketing initiatives, and Public relations activities.
  • Provide insights and recommendations for continuous improvement based on data-driven analysis
  • Contribute to creative idea sessions to develop campaigns that rejuvenate the brand.

Requirements:

• A diploma or a bachelors degree in marketing, communications or related fields
• Candidates with experience in marketing, branding or related roles preferred, but fresh graduates welcome to apply
• Proficiency in social media platforms and digital marketing tools
• Strong communication skills
• Creative and attention to details
• Strong organization and planning skills
• Experience in video shooting is a plus